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LIGHTNING20SEP

Copywriting on Social Media: Persuasive Sales

You will learn the fundamentals of Copywriting to connect brands and people through social media in a persuasive way. With our course you will write irresistible texts that attract, engage and convert your followers into customers. All this in a short time!

By Mariana Lopez | Digital Marketing Strategist with Specialization in Growth Marketing

(87)
$13.99 USD $74.99 USD

15 day refund guarantee

This course includes:

▪️ 6h 10m duration on demand

▪️ 28 lessons

▪️ 15 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Downloadable Guides and Editable Templates

⚑ Certificate of completion

What you will learn

🟧 You will acquire techniques to identify the personality and voice of the brand you work with, whether personal or business, aspects that are very important when creating convincing copies.

🟧 You will understand the fundamental elements of advertising writing with which you will be able to produce neat and professional writing.

🟧 You will master communication strategies for Instagram from a persuasive point of view with which you will attract potential clients and interaction.

🟧 You will be able to create useful tweets that encourage users to take actions that boost the brand, using a friendly and conversational tone of voice.

🟧 You will learn the difference between organic and paid ads, as well as the most effective way to communicate with potential customers, offering concise and attractive content to encourage the action you want.

🟧 You will learn the importance of YouTube for brands and copywriting strategies that integrate videos with the accompanying texts.

Course content

U1: Copywriting: the most popular creative writing technique
  • What is copywriting? Introduction to creative writing and copywriting
  • Benefits of copywriting
  • Everything you need to know to make a successful copy
  • The importance of active listening
  • Copywriting formulas with examples
U2: Getting to know the brand
  • Importance of knowing what the brand is like
  • Types of brand tone
  • The voice of your brand
  • Your brand's voice Keys to defining and applying it in effective copywriting
U3: Social Media Copywriting Previews
  • How to convince a client?
  • Define your editorial line
  • Titles that convince
  • Phrases and questions to boost sales to the top
  • Calls to Action: Powerful Verbs and Phrases
  • Persuasive Writing Tips
  • Main mistakes in copywriting
  • Apps and tools for copywriters
U4: Copy for Instagram
  • How to communicate on Instagram
  • The Instagram feed, ideas to get started
  • Stories and their potential
U5: Copy for Twitter
  • How to communicate on Twitter
  • Strategies for a good tweet
  • Mastering the art of Twitter copywriting Engage your audience with impactful messages
U6: Copy for Facebook
  • How to persuade on Facebook
  • Understanding Facebook Ads
  • Wordsmiths Attract customers and followers on Facebook with irresistible copywriting
U7: Copy for YouTube
  • Understanding the YouTube Platform
  • Persuasion on YouTube
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
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Downloadable resources:

📎 Downloadable Guide Set:

▸ Copywriting Guide on Social Networks Whatsapp and Telegram
▸ Guide to creating successful copies for Facebook Ads
▸ Digital Marketing Fundamentals Guide


📎 Editable Templates:

▸ Template Analyze your Copies on Social Networks
▸ List of magic words to sell more

Description

Do you spend hours writing the best copy for your social media ads and still fail to attract potential customers?

The trend in social media marketing is trying to combine the writing of persuasive advertising texts with quality content, thereby attracting and bringing the brand to the consumer.

In this course you will learn the most effective Copywriting techniques to apply to social media so you can guide potential customers to take certain actions such as: Buy. You will create copies that will make your audience fall in love and click on you, get to know you, read your blog or whatever you want.

With the knowledge you have acquired, you will be able to offer persuasive writing services, understand brands and set realistic goals in no time!

Take your writing creativity to the next level and start writing new stories.

Learn how to write persuasive texts for social media and increase your sales!


Companies from all industries invest in the development of their teams with this course from G-Talent and Mariana Lopez


Customer Reviews

Based on 87 reviews
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C
Carlos Eduardo Albarran Enriquez
GRAN AVENTURA EN CURSO

ME PARESE MUY BUENA HERRAMIENTA PARA APRENDER A MANEJAR UN POCO LAS REDES SOCIALES SOBRE TODO PARA ALGUIEN COMO UN SERVIDOR QUE NO SABE ACERCA DEL TEMA

L
Lucía Miranda
¡Una joya de curso para estudiantes de marketing digital!

¡Una joya de curso para estudiantes de marketing digital! El contenido del curso de Copywriting en Redes Sociales: Ventas Persuasivas de g-talent es excepcional. Aprendí a redactar mensajes convincentes que impulsan las ventas en redes sociales de manera efectiva. ¡No duden en inscribirse en este programa si desean dominar el arte del copywriting para generar conversiones en línea

P
Pablo Núñez
¡Increíble curso de copywriting en redes sociales!

¡Increíble curso de copywriting en redes sociales! Las lecciones son muy prácticas y fáciles de entender, lo que me permitió aplicar rápidamente lo aprendido en mis estrategias de marketing digital. Gracias a este curso, he mejorado significativamente la forma en que redacto mis mensajes para lograr ventas persuasivas. ¡Definitivamente 5 estrellas

Mariana Lopez

Digital Marketing Strategist with Specialization in Growth Marketing

About Mariana Lopez

Digital Marketing Strategist with Specialization in Growth Marketing

Over 8 years of experience helping companies scale their businesses through advanced marketing and sales techniques. Mariana is known for her innovative approach and ability to design strategies that not only attract customers but also turn them into loyal brand advocates.

Mari has built a solid career in the field of digital marketing, standing out in key areas such as Growth Marketing, SEO, and Copywriting. Her ability to identify growth opportunities and apply high-impact strategies has made her a benchmark for those companies looking to scale quickly in a competitive environment.

With a comprehensive approach, Mariana combines Inbound Marketing and Sales Funnel techniques to guide customers through the purchasing process, from discovery to conversion. Her SEO expertise allows her to optimize websites to achieve better positions in search engines, while her social media Copywriting skills ensure persuasive messages that drive sales.

What makes Mariana different?

▪️ Growth Mindset: Mariana has a clear focus on growth and scalability, designing marketing strategies that propel businesses to the next level.
▪️ Comprehensive and Effective Strategies: From attracting customers with Inbound Marketing to optimizing conversions with a well-structured Sales Funnel, Mariana covers all stages of the marketing process.
▪️ Focus on Persuasion and Positioning: Their combination of advanced SEO and persuasive copywriting ensures that brands are not only visible, but also irresistible to their customers.

If you're ready to transform your approach to digital marketing and learn from an expert who understands how to effectively attract, convert, and retain customers, Mariana Lopez is the ideal instructor.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

What to expect from G-Talent courses?

  • Study at your own pace

    Get video courses, taught by top instructors, to study at your own pace

  • Learn from the best

    Provides high quality courses developed by carefully selected experts

  • Quality guaranteed

    Not sure? All our courses offer a 15-day success guarantee

  • Permanent accompaniment

    Learn at your own pace, with lifelong updates, access and support.

  • Personalized certificate

    Get a world-class certificate, with international validity and a unique encrypted QR code

  • G-Tools: For Students

    Find all the tools you need for your employability in one place.