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Inbound Marketing: Attract your customers

Do you want to transform your business? Learn everything about Inbound Marketing and its different interventions to attract, retain and retain customers. Improve your brand's reputation and position yourself as an innovative and outstanding brand in the market.

By Mariana Lopez | Digital Marketing Strategist with Specialization in Growth Marketing

👥 10.574
(83)
$15.99 USD $69.99

15 day refund guarantee

This course includes:

▪️ 6h 10m duration on demand

▪️ 17 lessons

▪️ 13 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Downloadable Guide Set

⚑ Certificate of completion

What you will learn

🟧 You will identify the origins and evolution of Inbound Marketing.

🟧 You will understand the importance of Inbound Marketing in its direct relationship with the customer in order to give your sales a new lease of life.

🟧 You find out about the relationship between Inbound Marketing and your presence on social networks.

🟧 You will identify the key elements that ensure the successful implementation of a correct Inbound Marketing campaign.

Course content
U1: Basic Fundamentals of Inbound Marketing
  • The evolution of shopping over the years
  • Introduction to Inbound Marketing
  • Phases and principles of Inbound Marketing
  • How to create the Buyer Persona?
U2: Inbound Marketing and the customer
  • What is the buyer's journey or purchase cycle?
  • How to create content?
  • Relationship between Inbound Marketing and Social Media: How to get the most out of it
  • Social media listening
U3: Inbound Marketing and Social Media
  • Examples to promote your services on social networks
  • Lead generation
  • Call to action: how to write an effective call to action
  • Attract Customers and Transform Your Business by Mastering Inbound Marketing
U4: A successful Inbound Marketing strategy
  • How to make an effective landing page: step-by-step guide
  • What is smarketing?
  • Keys to success in inbound marketing
  • What is customer marketing and why does it benefit the brand?
  • Land on Success by Creating Effective Landing Pages that Drive Conversions
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
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Downloadable resources:

📎 Downloadable Guide Set:

▸ Inbound Marketing Ebook: Attract your customers.
▸ Growth Marketing Ebook.
▸ Email Marketing Ebook: Create your first campaign.
▸ Digital Marketing Fundamentals Guide.

Description

We will guide you step by step to design Inbound Marketing strategies so that you can attract more and better clients by creating valuable content and experiences tailored for your target audience.

With this course you will be able to develop the Inbound Marketing technique that goes one step further in achieving the goal of converting these leads into real clients.

After everything we've taught you, you'll be able to work on getting your client to find you on the Internet much more quickly. You'll get your client to recognize your brand, since all your messages to them will speak directly to their questions, doubts, and needs.

You will increase your online sales with Inbound Marketing.

Companies from all industries invest in the development of their teams with this course from G-Talent and Mariana Lopez

Pack de 3 cursos

Mariana Lopez

Digital Marketing Strategist with Specialization in Growth Marketing

About Mariana Lopez

Digital Marketing Strategist with Specialization in Growth Marketing

Over 8 years of experience helping companies scale their businesses through advanced marketing and sales techniques. Mariana is known for her innovative approach and ability to design strategies that not only attract customers but also turn them into loyal brand advocates.

Mari has built a solid career in the field of digital marketing, standing out in key areas such as Growth Marketing, SEO, and Copywriting. Her ability to identify growth opportunities and apply high-impact strategies has made her a benchmark for those companies looking to scale quickly in a competitive environment.

With a comprehensive approach, Mariana combines Inbound Marketing and Sales Funnel techniques to guide customers through the purchasing process, from discovery to conversion. Her SEO expertise allows her to optimize websites to achieve better positions in search engines, while her social media Copywriting skills ensure persuasive messages that drive sales.

What makes Mariana different?

▪️ Growth Mindset: Mariana has a clear focus on growth and scalability, designing marketing strategies that propel businesses to the next level.
▪️ Comprehensive and Effective Strategies: From attracting customers with Inbound Marketing to optimizing conversions with a well-structured Sales Funnel, Mariana covers all stages of the marketing process.
▪️ Focus on Persuasion and Positioning: Their combination of advanced SEO and persuasive copywriting ensures that brands are not only visible, but also irresistible to their customers.

If you're ready to transform your approach to digital marketing and learn from an expert who understands how to effectively attract, convert, and retain customers, Mariana Lopez is the ideal instructor.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

Customer Reviews

Based on 83 reviews
88%
(73)
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P
Paula Andrea
¡Impresionante!

El curso de Inbound Marketing: Atrae a tus clientes es impresionante. Los instructores son muy conocedores y las lecciones son muy informativas. ¡Bien hecho G-Talent!

J
Juan David
Muy recomendable

Este curso es muy recomendable para cualquier profesional de marketing que quiera mejorar sus habilidades de atracción de clientes. ¡Muy buen trabajo G-Talent!

C
Carolina Herrera
¡Excelente contenido!

El curso de Inbound Marketing: Atrae a tus clientes es excelente. Los contenidos son claros y precisos. ¡Ha superado mis expectativas!

A
Andrés Felipe
Muy útil y práctico

El curso es muy práctico y las técnicas se pueden aplicar de inmediato. Los conceptos se explican claramente y los ejemplos son muy útiles. ¡Gracias G-Talent!

L
Luisa Fernanda
¡Curso imprescindible!

El curso de Inbound Marketing: Atrae a tus clientes ha cambiado mi enfoque de marketing. ¡Lo recomiendo a todos los profesionales de marketing!

L
Luis Camacaro
Una inversión que vale la pena

El curso está diseñado para proporcionar a los alumnos las habilidades y conocimientos necesarios para implementar una estrategia de Inbound Marketing exitosa. Los contenidos son actualizados y relevantes para el mercado laboral actual. El curso online Inbound Marketing: atrae a tus clientes de G-talent es una excelente inversión para cualquier persona que quiera aprender sobre Inbound Marketing

C
Camila María
Aprendí todo lo que necesitaba para implementar una estrategia de Inbound Marketing exitosa

El curso online Inbound Marketing: atrae a tus clientes de G-talent es un curso completo y bien estructurado que me ha proporcionado las habilidades necesarias para implementar una estrategia de Inbound Marketing exitosa. Esto me ha ayudado a consolidar mis conocimientos y a desarrollar mis habilidades.

A
Alejranda
Una experiencia de aprendizaje valiosa

El curso online Inbound Marketing: atrae a tus clientes de G-talent fue una experiencia de aprendizaje valiosa. El curso me ha proporcionado una comprensión profunda de los conceptos y técnicas de Inbound Marketing.Esto me ha ayudado a desarrollar mis habilidades y a aplicar los conceptos aprendidos en mi propio trabajo.

M
Mauricio
Inbound Marketing: atrae a tus clientes

MUCHAS GRACIAS POR COMPARTIR TANTOS CONOCIMIENTOS! SALUDOS DESDE ARGENTINA.

E
Elizabeth Godoy
Inbound Marketing: atrae a tus clientes

Muy buenos los conceptos y el contenido del curso gracias G-talent

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