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Web Positioning: SEO from Zero to Advanced

Master the current techniques and strategies to achieve top positions in search engines. The most complete and up-to-date course on the market. Practical and with lifetime access!

By Mariana Lopez | Digital Marketing Strategist with Specialization in Growth Marketing

👥 7.863
(180)
$15.99 USD $74.99

15 day refund guarantee

This course includes:

▪️ 06h 15m duration on demand

▪️ 32 lessons

▪️ 16 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Set of downloadable guides and templates

⚑ Certificate of completion

What you will learn

🟧 You will discover how to boost a personal brand or business in the digital world organically.

🟧 You will understand the importance of web positioning and how it will work for your business.

🟧 We will teach you how to research and choose the best keywords for a complete SEO job

🟧 You will develop optimized and recognizable content to take your website to the top of major search engines.

🟧 You will optimize the experience of the user who lands on your website.

Course content
U1: Introduction to SEO
  • What is SEO and how does it work?
  • Importance within the digital marketing strategy
  • Difference between SEO and SEM
  • The usefulness of SERPs
  • SEO goals. Formulas to achieve them
  • SEO Master the art of positioning yourself in the digital world
U2: On Page SEO: Position yourself in the first places of search results
  • Content SEO. Keyword research and search intent
  • SEO in title and meta description
  • Internal linking
  • HTML tag optimization
  • Yoast SEO: The best plugin to optimize
  • Image Optimization and Alt Tags
U3: Off Page SEO: external factors to succeed with the strategy
  • Introduction to Off-Page SEO
  • Backlinks: links that take us to the top
  • Link building and link baiting: Winning tactics for Off-Page SEO
  • Strategies to obtain quality backlinks
  • PageRank: Measuring Popularity
  • Identify penalties on Google
U4: Technical optimization: Web architecture and SEO
  • Crawling and indexing
  • Friendly URLs
  • Sitemaps: the essential requirement when publishing a website
  • Robots.txt
  • UX: How Google values ​​user experience
  • Core Web Vitals: Metrics to Improve User Experience
  • AMP Pages: Mobile-Optimized Websites
  • SEO technical audit
U5: Advanced SEO Strategies
  • SEO for E-Commerce
  • SEO for YouTube
  • Local SEO
  • SEO for social networks
  • Master every platform Advanced strategies to conquer the digital world

Course evaluation

  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
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Downloadable resources:

📎 Downloadable Guide Set:

▸ SEO Fundamentals
▸ Advanced SEO techniques
▸ Beginner's Guide to Search Engine Optimization
▸ Digital Marketing Fundamentals Guide


📎 Editable Template:

▸ Checklist - SEO Audit

Description

Do you want to know how to get to the top of your clients' Google search results?

We will take you from basic to advanced to introduce you to each of the concepts of search engine positioning. With our course you will achieve your goals as a digital marketing professional or as an online seller in record time!

At the end of the program, you will be able to develop a solid search engine optimization strategy, studying the external and internal factors of a website, as well as simple formulas that will also be applicable to your social networks.

With the knowledge you have acquired, you will be able to analyze the most relevant metrics and be able to create optimized content based on trends and keyword lists. All with the focus on increasing your organic sales.

Companies from all industries invest in the development of their teams with this course from G-Talent and Mariana Lopez

Pack de 3 cursos

Mariana Lopez

Digital Marketing Strategist with Specialization in Growth Marketing

About Mariana Lopez

Digital Marketing Strategist with Specialization in Growth Marketing

Over 8 years of experience helping companies scale their businesses through advanced marketing and sales techniques. Mariana is known for her innovative approach and ability to design strategies that not only attract customers but also turn them into loyal brand advocates.

Mari has built a solid career in the field of digital marketing, standing out in key areas such as Growth Marketing, SEO, and Copywriting. Her ability to identify growth opportunities and apply high-impact strategies has made her a benchmark for those companies looking to scale quickly in a competitive environment.

With a comprehensive approach, Mariana combines Inbound Marketing and Sales Funnel techniques to guide customers through the purchasing process, from discovery to conversion. Her SEO expertise allows her to optimize websites to achieve better positions in search engines, while her social media Copywriting skills ensure persuasive messages that drive sales.

What makes Mariana different?

▪️ Growth Mindset: Mariana has a clear focus on growth and scalability, designing marketing strategies that propel businesses to the next level.
▪️ Comprehensive and Effective Strategies: From attracting customers with Inbound Marketing to optimizing conversions with a well-structured Sales Funnel, Mariana covers all stages of the marketing process.
▪️ Focus on Persuasion and Positioning: Their combination of advanced SEO and persuasive copywriting ensures that brands are not only visible, but also irresistible to their customers.

If you're ready to transform your approach to digital marketing and learn from an expert who understands how to effectively attract, convert, and retain customers, Mariana Lopez is the ideal instructor.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

Customer Reviews

Based on 180 reviews
87%
(156)
11%
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(4)
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S
Sra. Laura Ramírez
¡Contenido relevante y práctico!

Este curso me ha proporcionado las herramientas necesarias para mejorar el posicionamiento de mi sitio web. ¡Mis habilidades y conocimientos en SEO han mejorado notablemente! ¡Excelente trabajo G-Talent!

P
Pedro S
¡Imprescindible para el SEO!

El curso de Posicionamiento WEB: SEO de Cero a Avanzado ha sido una herramienta imprescindible para mejorar el SEO de mi sitio web. Ahora entiendo mejor cómo optimizar mi sitio para los motores de búsqueda. ¡Gracias G-Talent!

S
Sully Quesada Urbina
Me encantó este curso

Me encantó este curso, fácil de comprender, aunque tuve problemas con uno de los links de material descargable, el resto muy preciso.

G
Geimy Jaramillo
Me ha proporcionado todos los conocimientos para entender cómo funciona el SEO

Este curso de posicionamiento web ha sido una gran ayuda para mí. Me ha proporcionado todos los conocimientos necesarios para entender cómo funciona el SEO y cómo puedo aplicarlo en mi sitio web. Los ejemplos prácticos y las explicaciones claras del instructor han hecho que sea fácil de seguir y aplicar en mi propio proyecto. ¡Recomendaría este curso a cualquiera que esté interesado en mejorar su posicionamiento en los motores de búsqueda!

D
Delcy Hurtado
Excelente

Estoy realmente impresionado con la calidad de este curso. El instructor es experto en el tema y explica de manera concisa y clara todos los conceptos relacionados con el SEO. Además, el contenido está actualizado y cubre todas las áreas importantes del posicionamiento web, desde la investigación de palabras clave hasta la optimización técnica. Sin duda, este curso me ha ayudado a mejorar la visibilidad de mi sitio web en los motores de búsqueda y lo recomendaría a cualquier persona que quiera aprender sobre SEO

G
Gloria Tibaduiza
Aprendí tanto en tan poco tiempo

Este curso de posicionamiento web es simplemente increíble. Aprendí tanto en tan poco tiempo y ahora tengo las herramientas necesarias para mejorar la visibilidad de mi sitio web en los motores de búsqueda. El instructor es muy apasionado y se nota que tiene un profundo conocimiento sobre el tema. Además, el contenido del curso es muy práctico, con ejercicios y casos reales que te ayudan a aplicar lo aprendido. Sin duda, este curso ha superado mis expectativas y lo recomendaría a cualquier persona que quiera convertirse en un experto en SEO

C
Carolina Soteldo
Fantastico

Sin duda este curso ha sido un antes y un después en la aplicación de técnicas avanzadas para el SEO de mis clientes. Curso práctico y directo, sin rellenos tediosos y ofrece recursos complementarios muy útiles. Recomendado 100%

E
Erika Corleto
Me encantan

Me encantan los videos porque puedo acelerarlos si deseo escuchar más rápido el contenido!

M
Max Alberto Hernández Lizama

Muy bueno

J
Julio Gimenez
Me encantó

Ahora sé de SEO, antes apenas sabia el significado del término SEO y ahora ya sé cómo posicionar mi pñagina web y han aumentado mis visitas

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