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Facebook and Instagram Ads

Grow any type of business with Facebook and Instagram Ads. Learn how to succeed by creating PROFITABLE AND SCALABLE online advertising campaigns, from scratch to advanced.

By Valeria Munoz | Digital Marketing and Advertising Strategies Specialist

👥 9.644
(244)
$13.99 USD $74.99 USD

15 day refund guarantee

This course includes:

▪️ 06h 22m duration on demand

▪️ 37 lessons

▪️ 26 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Downloadable Set of Guides and Templates

⚑ Certificate of completion

What you will learn

🟧 Create PROFITABLE AND SCALABLE advertising campaigns

🟧 Launch Facebook Ads campaigns in less than 24 hours

🟧 Our proven POE methodology; Test, Optimize and Scale your Facebook Ads advertising campaigns

🟧 Strategy and tools to achieve advanced segmentation in your Facebook Ads advertising campaigns.

🟧 The validated formulas to create high-impact ads that convert better and achieve your CTR and ROAS goals.

🟧 Hacks and strategies that no one has ever taught you, the same ones we use at the Academy.

🟧 The main and key metrics to permanently measure your advertising results on Facebook Ads

Course content
U1: Facebook advertising campaigns
  • What is Facebook ADS
  • 5 common mistakes in Facebook and Instagram Ads that are costing you money
U2: Starting Point: The Strategy
  • What is a strategy and a study of the competition
  • Buyer persona and offer
  • Sales funnel
  • Objectives and KPI's
  • Sales projection
U3: Business Manager
  • Link your Instagram to your Fanpage
  • Login to Business Manager
  • Advertising account
U4: Pixel and Conversions API
  • What is the Facebook Pixel and how does it work?
  • Events on the website
  • Conversions API and latest iOS 14 update
U5: Step by Step of a Facebook Campaign - Ads Manager
  • Campaign, ad set and ads
  • Facebook Goals
  • Campaign creation - A/B Test - CBO Optimization
  • Ad Set
  • Types of audiences and custom audiences
  • Detailed segmentation
  • Advertisements
  • Outreach campaign
  • Message campaign
  • Lead generation campaign
  • Catalog campaign (Woo-Commerce)
U6: Measure and you will always improve
  • Facebook's main metrics (ROAS, CTR, Cost per Visit, among others)
  • Analysis and optimization of results
  • Turn Facebook Ads metrics into winning strategies for your business
U7: Instagram Ads
  • Account Center
  • "Promote" button
  • Beyond Likes! Learn How to Use Instagram's Promote Button to Achieve Your Business Goals
U8: Facebook Ads Hacks
  • What is audience overlap and how does it work?
  • Facebook Automation Rules
  • Share sketches and manage comments on your ads
  • Integrate your Campaign with the Manychat Bot
  • How to spy on your competitors' ads
  • Key factors for successful campaigns
  • 10 mistakes you should not make on Facebook Ads
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
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Downloadable resources:

📎 Downloadable Guide Set:

▸ Facebook Ads Guide Strategy and Action
▸ Facebook Ads Fanpage Guide - Strategy and action
▸ E-Book How to Advertise on Facebook Ads
▸ Guide to creating successful copies for Facebook Ads
▸ Traffic Guide for Digital Sales
▸ Crashing Method E-Book
▸ Facebook Ads Segmentation Guide - Strategy and Action

Description

We understand that if you've never run Facebook Ads campaigns before, this world can seem daunting and even scary.

Or if you already have experience, you are looking for new and better strategies that actually work right now.

And if you're a big company, you want your online advertising campaigns to get better and better.

The reality is that the only way to face these challenges is by TRYING.

We invested more than 3 million dollars (just in Facebook Ads), that is, we test and fail for you. So that you only have in our courses what DOES work.

Over the past 12 months we have tested different methodologies and strategies to address the challenges you also face:

▶︎ Adapting to iOS changes

▶︎ Ensure correct event measurement

▶︎ How to know the right strategy, campaign structure and investment to sell more... and when to pause so as not to lose money

After many trials and errors... in this training we share with you the necessary theory, without fillers, and the methodology that DOES work today (2022).

This allows anyone (regardless of their level of knowledge) to take advantage of digital advertising on Facebook and Instagram to grow and multiply their sales.

Companies from all industries invest in the development of their teams with this course from G-Talent and Valeria Munoz

Customer Reviews

Based on 244 reviews
84%
(206)
13%
(31)
3%
(7)
0%
(0)
0%
(0)
S
Sonia Acosta
Muy Bueno

El curso explica de manera clara y concisa los conceptos básicos de la publicidad en Facebook e Instagram, ideal para principiantes.

M
Marina Rojas
Buenísimo

El contenido se presenta a un ritmo adecuado, permitiendo asimilar los conceptos de forma gradual y sin abrumar al estudiante

G
Gonzalo Herrera
Lo recomiendo

El curso se centra en la aplicación práctica de los conocimientos, con ejemplos y ejercicios que ayudan a comprender mejor las estrategias.

Ver más reseñas

Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

About Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

Instructor with over 10 years of experience in creating and managing digital campaigns. With a solid background in marketing and graphic design, Valeria has dedicated her career to training professionals in the use of key tools to maximize their online presence and optimize their marketing results.

Valeria Muñoz has developed a wide range of courses at G-Talent that cover everything from social media management to advanced advertising strategies and data analysis. Her courses include Community Manager - Marketing on Social Networks, where she teaches how to effectively manage and build digital communities; Facebook ADS: Advanced Strategies and Facebook and Instagram ADS, in which she delves into the creation and optimization of advertising campaigns on these platforms; and Google ADS - From Scratch, which provides a complete guide to mastering advertising on Google.

Additionally, Valeria has created specific courses such as Google Analytics, for data analysis and campaign tracking; Email Marketing: Create Your First Campaign, where she guides students in creating effective email campaigns; and Graphic Design for High Impact ADS, which combines her expertise in graphic design with marketing to create visually appealing ads that capture the public's attention. Her course Fundamentals of Digital Marketing offers a solid foundation for those who want to get started in the world of online marketing.

What makes Valeria different?

▪️ Comprehensive Experience in Digital Marketing: Valeria combines knowledge in marketing, advertising and graphic design, offering comprehensive training that covers all the key aspects of digital marketing.
▪️ Practical and Applicable Approach: Their courses are designed so that students can immediately apply what they have learned, improving their digital campaigns with effective strategies and advanced tools.
▪️ Creativity and Strategy Combined: Valeria not only teaches advertising strategies, but also guides her students in the creation of visually striking content, which is essential for the success of campaigns.

If you're ready to take your digital marketing skills to the next level and learn from an industry expert, Valeria Muñoz's courses at G-Talent are the ideal option.

BONUS EXCLUSIVO (1).jpg__PID:7ce92af2-94df-439d-87e0-1c50a0f05e65

Personalized diagnosis on your Instagram profile!

Sign up today and be one of the lucky students who will receive a personalized diagnosis of their Instagram profile from our expert and Marketing Director, Romina Iaconelli.

Improve your techniques for managing this important social network and boost your results with this unique resource.

Limited places available, sign up now!

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