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Digital Marketing Fundamentals

Boost sales for your business, brand or venture by learning the main digital marketing tools and strategies.

By Valeria Munoz | Digital Marketing and Advertising Strategies Specialist

(186)
$13.99 USD $74.99 USD

15 day refund guarantee

This course includes:

▪️ 6h 10m duration on demand

▪️ 37 lessons

▪️ 14 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Set of Downloadable Guides and Editable Templates

⚑ Certificate of completion

What you will learn

🟧 You will boost your business's online presence through proven digital marketing strategies.

🟧 You will master the basic tools to start turning your sales around.

🟧 You will create a marketing plan tailored to your business objectives.

🟧 You will understand who your target customer really is to improve your advertising messages and thus sell more.

Course content

U1: Getting started in the world of digital marketing
  • Marketing Basics
  • Offline Marketing vs Online Marketing
  • Market elements
  • Marketing variables
U2: Choose your target audience
  • Introduction to the buyer persona
  • How to build your buyer persona?
  • Tips to improve segmentation
  • Who are you talking to? Keys to defining your target audience in digital marketing
U3: The digital marketing plan
  • What is a marketing plan and why is it important?
  • Short, medium and long term business objectives
  • Strategies to achieve digital objectives
  • Channels to use
  • Action and development plans
  • Investment
  • Roadmap
U4: Tools for Internet promotion
  • Social Media Marketing, Content, Video, Mobile and Influencer
  • Email campaign
  • Landing pages
  • Tips for creating websites that convert
U5: Search Engine Marketing
  • SEO and SEM
  • On Page and Off Page SEO. SEO Tools
  • Conquer the search engine Keys to master SEO and position your website
U6: Measuring results with Web Analytics
  • What is web analytics?
  • Existing web analytics tools
  • Basic steps for web analysis
  • Introduction to Google Analytics
  • Web Analytics for Beginners Measure, Analyze and Make Better Decisions
U7: Introduction to Adobe Photoshop
  • What is Adobe Photoshop?
  • File Types - Color Modes
  • Create Files - Workspace
U8: Let's learn a little more...
  • Layers
  • Using shortcuts
U9: Use of tools
  • Move and selection tools
  • Dropper, eraser, brush and shapes
  • Corrective tools
  • Pen, fill and text
  • Other tools and settings
  • Create a layout and export
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
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Downloadable resources:

📎 Set of actionable guides and templates:

▸ Guide to creating successful copies for Facebook Ads
▸ Digital Marketing Fundamentals Guide
▸ Buyer Persona Survey Template

Description

Do you have a company and you don't have a presence in the digital world yet? Having a good online presence, developing a coherent strategy, managing your Social Networks correctly and participating in your community can significantly increase your online sales.

In this course we will teach you what to do to get started in the digital world and how to take advantage of it to boost your brand or business.


Companies from all industries invest in the development of their teams with this course from G-Talent and Valeria Munoz


Customer Reviews

Based on 186 reviews
85%
(159)
12%
(23)
2%
(4)
0%
(0)
0%
(0)
P
Patricia Martínez
¡Impresionante!

El curso de Fundamentos de Marketing Digital es impresionante. Los instructores son muy conocedores y las lecciones son muy informativas. ¡Bien hecho G-Talent!

J
Juan Carlos
Muy recomendable

Este curso es muy recomendable para cualquier profesional de marketing que quiera mejorar sus habilidades de marketing digital. ¡Muy buen trabajo G-Talent!

M
María Fernanda
¡Excelente contenido!

El curso de Fundamentos de Marketing Digital es excelente. Los contenidos son claros y precisos. ¡Ha superado mis expectativas!

Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

About Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

Instructor with over 10 years of experience in creating and managing digital campaigns. With a solid background in marketing and graphic design, Valeria has dedicated her career to training professionals in the use of key tools to maximize their online presence and optimize their marketing results.

Valeria Muñoz has developed a wide range of courses at G-Talent that cover everything from social media management to advanced advertising strategies and data analysis. Her courses include Community Manager - Marketing on Social Networks, where she teaches how to effectively manage and build digital communities; Facebook ADS: Advanced Strategies and Facebook and Instagram ADS, in which she delves into the creation and optimization of advertising campaigns on these platforms; and Google ADS - From Scratch, which provides a complete guide to mastering advertising on Google.

Additionally, Valeria has created specific courses such as Google Analytics, for data analysis and campaign tracking; Email Marketing: Create Your First Campaign, where she guides students in creating effective email campaigns; and Graphic Design for High Impact ADS, which combines her expertise in graphic design with marketing to create visually appealing ads that capture the public's attention. Her course Fundamentals of Digital Marketing offers a solid foundation for those who want to get started in the world of online marketing.

What makes Valeria different?

▪️ Comprehensive Experience in Digital Marketing: Valeria combines knowledge in marketing, advertising and graphic design, offering comprehensive training that covers all the key aspects of digital marketing.
▪️ Practical and Applicable Approach: Their courses are designed so that students can immediately apply what they have learned, improving their digital campaigns with effective strategies and advanced tools.
▪️ Creativity and Strategy Combined: Valeria not only teaches advertising strategies, but also guides her students in the creation of visually striking content, which is essential for the success of campaigns.

If you're ready to take your digital marketing skills to the next level and learn from an industry expert, Valeria Muñoz's courses at G-Talent are the ideal option.

BONUS EXCLUSIVO (1).jpg__PID:7ce92af2-94df-439d-87e0-1c50a0f05e65

Personalized diagnosis on your Instagram profile!

Sign up today and be one of the lucky students who will receive a personalized diagnosis of their Instagram profile from our expert and Marketing Director, Romina Iaconelli.

Improve your techniques for managing this important social network and boost your results with this unique resource.

Limited places available, sign up now!

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    Get a world-class certificate, with international validity and a unique encrypted QR code

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    Find all the tools you need for your employability in one place.