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Google Analytics

Boost your business by learning how to interpret Digital Marketing metrics to make the best decisions about your sales strategies.

By Valeria Munoz | Digital Marketing and Advertising Strategies Specialist

👥 8.780
(152)
$13.99 USD $74.99 USD

15 day refund guarantee

This course includes:

▪️ 6h 10m duration on demand

▪️ 27 lessons

▪️ 14 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Downloadable Guide Set

⚑ Certificate of completion

What you will learn

🟧 You will learn the main fundamentals of digital analytics.

🟧 You will master the most used metrics in Google Analytics.

🟧 You will learn how to create custom reports that will help you analyze your website.

🟧 You will learn how to create objectives, segment your audience and get the most out of this tool.

🟧 You will be able to analyze reports to improve the performance of your website.

Course content
U1: Fundamentals of digital analytics
  • Introduction to Digital Analytics
  • Metrics in Digital Marketing
  • Cracking the code of success with Google Analytics
U2: How Google Analytics Works
  • Google Analytics Settings
  • Google Analytics plugins, widgets and add-ons
  • Installing the tracking code on the Web
  • How to navigate Google Analytics
  • How to set up control panels
U3: Google Analytics Administration
  • Managing and customizing an account
  • Web property management and customization
  • Managing and customizing views
  • User roles and permissions
U4: Data acquisition: filtering, metrics and segmentation
  • Dimensions and metrics
  • Data filtering and configuration
  • Setting goals
  • Funnels or funnels
  • Basic and advanced segmentation
  • Content grouping
  • Channel grouping
U5: Tracking and customization reports
  • Overview of reports and their types
  • How to create reports with dimensions and metrics
  • Custom dimensions and metrics
  • Campaign tracking
U6: Data analysis for decision making
  • Audience analysis
  • Traffic analysis
  • Behavioral analysis
  • Cracking the enigma of user behavior
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
__
Downloadable resources:

📎 Guide Set:

▸ Google Analytics Guide
▸ Guide Terms you should know about
▸ Google Analytics
▸ Digital Marketing Fundamentals Guide
▸ Ebook_Google Tools

Description

Digital Analytics focuses on decision making. Based on these decisions, companies are able to improve their competitiveness and business performance.

It is not only about knowing how many visits you have, but also about interpreting which parts of our website are of most interest to users or which content generates the most engagement. It also provides valuable information at different levels and areas of the business.

In this course we will teach you everything you need to start using Google Analytics and get the most out of it to boost your brand or business.

You'll learn everything you need to get started in the world of digital marketing metrics in no time!

Companies from all industries invest in the development of their teams with this course from G-Talent and Valeria Munoz

Customer Reviews

Based on 152 reviews
92%
(140)
6%
(9)
2%
(3)
0%
(0)
0%
(0)
E
Ester Jaramillo
¡¡Excelente curso!!

¡¡Excelente curso!! La verdad aprendí mucho y la forma en explicar los conceptos es fácil de entender y motivador para poner en práctica y superarme en el tema.

P
Pilar Sanchez
Lo recomiendo 100%

Un curso excelente, me ayudó mucho a manejar las herramientas y trabajar con facilidad. Lo recomiendo 100%

I
Iker Jimenez

Super útil y bien explicado. 100% recomendable.

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Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

About Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

Instructor with over 10 years of experience in creating and managing digital campaigns. With a solid background in marketing and graphic design, Valeria has dedicated her career to training professionals in the use of key tools to maximize their online presence and optimize their marketing results.

Valeria Muñoz has developed a wide range of courses at G-Talent that cover everything from social media management to advanced advertising strategies and data analysis. Her courses include Community Manager - Marketing on Social Networks, where she teaches how to effectively manage and build digital communities; Facebook ADS: Advanced Strategies and Facebook and Instagram ADS, in which she delves into the creation and optimization of advertising campaigns on these platforms; and Google ADS - From Scratch, which provides a complete guide to mastering advertising on Google.

Additionally, Valeria has created specific courses such as Google Analytics, for data analysis and campaign tracking; Email Marketing: Create Your First Campaign, where she guides students in creating effective email campaigns; and Graphic Design for High Impact ADS, which combines her expertise in graphic design with marketing to create visually appealing ads that capture the public's attention. Her course Fundamentals of Digital Marketing offers a solid foundation for those who want to get started in the world of online marketing.

What makes Valeria different?

▪️ Comprehensive Experience in Digital Marketing: Valeria combines knowledge in marketing, advertising and graphic design, offering comprehensive training that covers all the key aspects of digital marketing.
▪️ Practical and Applicable Approach: Their courses are designed so that students can immediately apply what they have learned, improving their digital campaigns with effective strategies and advanced tools.
▪️ Creativity and Strategy Combined: Valeria not only teaches advertising strategies, but also guides her students in the creation of visually striking content, which is essential for the success of campaigns.

If you're ready to take your digital marketing skills to the next level and learn from an industry expert, Valeria Muñoz's courses at G-Talent are the ideal option.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

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