Copywriting on LinkedIn

LinkedIn is an ideal social network for connecting with companies and professionals. There are more than 610 million users with whom you can exchange ideas, sell products or services, schedule an appointment, among others. When we talk about copywriting for LinkedIn, we refer to writing persuasive texts on this social network so that your clients or strategic people for your business take action.

Copywriting can and should be applied at the beginning of your profile, when you write invitation and connection messages, as well as in the public posts you share. In other words, in all the activity you do on your LinkedIn profile. You have 2000 characters that you can make the most of, unlike Twitter, for example, which only has 140 characters.

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On LinkedIn, some elements should be optimized with copywriting , since they represent a large percentage of attracting clients, clicks and sales. Some of them are:

1. Boost your profile

Use a short, attractive and specific description, stating the clear benefits of your services that differentiate you from the competition. Write intelligent phrases that make you stand out in an elegant way. The three essential elements that your profile should have are your name and profession, what you do and what your experience is.

2. Write Short Ads

Don't write very long ads. Ideally, they should be short, specific and clear. If you decide to use videos, avoid making them too long. You can focus on the greatest benefit of your product and describe it in an attractive way. If your product has several important benefits, you can make several ads, one for each benefit.

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3. Use appropriate vocabulary

Unlike other social networks, on LinkedIn it is recommended to use professional language rather than casual language, always being careful not to use fancy words.

4. Avoid using hashtags and emojis

Hashtags have become a way to show your posts to people who don't follow you on LinkedIn. However, their use takes away from the seriousness of your post. The same is true for using emojis, it all depends on your brand's personality, so it's recommended that you use them with caution so that they don't take away from your professionalism.

Your advertising should only have one goal, and in the case of LinkedIn ads, that's to generate leads, not followers.

5. Storytelling

It is a tool on LinkedIn that allows you to tell a story through a short video. It must be a good story to keep your client from start to finish. It is recommended that you present the problem, take the problem to the extreme and then provide a solution.

These are some tips that will help you not to go unnoticed on your LinkedIn profile. Without a doubt, copywriting for LinkedIn is a great tool to consolidate your brand or profession, as it is a social network that values quality and high competitiveness. By mastering its use, your level of prestige will increase. Now that you know the importance of copywriting on the most in-demand professional network today, start optimizing your profile and boosting your business or personal brand through LinkedIn.

Do you want to continue learning about marketing and persuasion? We invite you to learn about our courses:

1️⃣ Copywriting on Social Media - Persuasive Sales

2️⃣ Digital Marketing Fundamentals

And start mastering the best techniques to boost your business or personal brand in the digital world.