Nowadays, companies that implement certain types of business have a user base that increases day by day, an increase that influences their income.
This is where Growth Marketing is responsible for taking many companies to the next level.
First of all, it is necessary to know that Growth Marketing consists of a set of marketing techniques that combine social media techniques, engineering, product improvement and web analytics to sell your products and gain value.
This technique is a different way of attacking a market by recognizing ways to grow, without spending large sums of money on marketing to grow a business.
Types of growth marketing
1. Traditional growth marketing
Traditional growth marketing is a strategy adopted by a company to exponentially increase its impact, which translates into the number of users, allowing it to grow rapidly.
This type of strategy in Growth Marketing is one of the most used for growing businesses more quickly. Traditional growth marketing
Basically, traditional growth marketing consists of maintaining a strategic line established at the beginning for the growth of the company, increasing the impact it has on the market.
In traditional growth marketing, costs are not relevant, since importance is given to the results that the strategy yields.
2. Low-Cost Growth Hacking
This is an alternative used mostly by startups . The main objective is to attract the largest number of users. This requires a financial investment, but less than usual.
This Growth Marketing technique combines analytics and creativity to ensure that companies stop wasting their resources on strategies that do not work, thereby increasing the number of users.
They also often implement free channels to obtain better traffic results to their website or social network.
Characteristics of Growth Marketing
1. Creation of profiles in social networks
As a Growth Marketing strategy to attract users and start a community, you can start by creating a company profile on social networks such as Twitter, Facebook, LinkedIn or Google+ . This will help exponentially, since otherwise they would not be achieved.
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2. Quick responses
According to Growth Marketing , all customers value efficiency, quality and speed in terms of responses to any questions or concerns that may arise.
In this way, traffic to the website is compensated.
3. Competition in your favor
Growth Marketing explains that offering a service that is the same as your competition, but better, will increase the opportunities to position your product better. In the end, your competition's customers will have the chance to choose your product instead of the other's.
4. Let your content go viral
The goal of Growth Marketing will always be for all your content to become a trend, until it becomes viral.
Although it is not an easy task to achieve, a practical way to work on it is from your own virtual platforms.
5. Welcome email
Growth Marketing explains that it is a simple but ideal resource to welcome, present your company, product or service, and the advantages that the user has when joining your online community.
6. Create content on third-party sites
Typically, attracting customers from your own website can be a bit complex, which is why Growth Marketing suggests that creating content on third-party sites can be a great alternative, for example, social networks, forums, etc.
7. Share your own content.
Sharing your content on more sites will help it reach more people. This can be done on social media or blogs. The more public places, the better.
It is important to note that original content and SEO positioning tools make a website relevant, achieve a better approach to users and make the content go viral.
8. Reorientation.
Retargeting is a marketing technique based on targeting users who have visited a site using advertising banners, making it one of the most effective ways to attract them back to our website.
Differences between Growth Marketing and Growth Hacking
In marketing, it is essential to analyze the impact of the various promotion channels and the performance that each one implies for the brand. Therefore, metrics such as traffic, sales volume, customer growth, among others, will be fundamental.
To achieve adequate growth, sometimes you have to make changes and try new things, changing the offer, managing to align with the needs of the market.
When we talk about Growth Marketing, we are talking about the type of marketing that covers the entire conversion funnel and touches all of its phases, seeking optimization in each of them.
As for Growth Hacking, it has more to do with virality and its main objective is to promote the brand with the experiences lived by consumers.
Therefore, we can say that Growth Marketing has a broader vision, developing a story and enhancing the value of the brand.
While Growth Hacking professionals focus more on short-term strategies.
Growth Marketing is so important and has such a marked impact on companies that it is already one of the trends that has most emerged in Silicon Valley.
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Why apply Growth Marketing?
Growth marketing aims to deliver valuable content at each stage of the conversion funnel
Growth Marketing helps you reach the right people at the right time, which is very important if you want your business to really grow.
When we apply Growth Marketing we focus our strategies on the client, making them work and boosting the brand quickly.
Thus concluding that Growth Marketing will be improved in all these points:
✅ Improve ROI by implementing strategies that do not require high economic costs.
✅ Help with brand recognition.
Scale the business in an accelerated and stable manner.
✅ Understanding the consumer to be able to innovate.
Growth Marketing is based on scientific methods to achieve results, such as:
✅ Hypothesis formulation.
✅ Ideas are generated and tested with small experiments.
✅ Strategies that work and don't work are determined
✅ Everything that promotes growth is repeated.
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Do you want to acquire more skills in Digital Marketing and the expert management of social networks as sales channels? We remind you to also check out our courses Inbound Marketing, Digital Marketing Fundamentals and Google Analytics so that you can get the most out of your online sales channels.
