The world of social media is increasingly competitive and has become a very broad market, being used by many brands and businesses.
Social media is a fundamental part of the digital marketing strategy, being an ideal source for attracting customers and the main form of communication for millions of people. In this sense, it is necessary to acquire tools that help us improve the visibility of our pages in search results, to have a greater chance of attracting attention and potential customers to the business.
We can achieve this by linking them with web positioning, better known as SEO (Search Engine Optimization).
That is to say, web positioning is the technique used to optimize the visibility of the content of a web page in Google search results. SEO has developed very quickly in just two decades. Its history officially begins in 1998 and, since then, SEO and Google have been closely linked.
Having a presence on social networks is essential to achieve good SEO positioning, since both have the same goal: to have a greater impact on the network and gain followers to obtain conversions.
20% EXTRA DISCOUNT
Start today and get fully certified with our SEO Web Positioning course
- 100% online at your own pace
- practical exercises
- Lifetime Access
- certified endorsed
Apply the coupon [DARE] and get an extra 20% discount for only 100 students. Click the button and join!
Steps to improve web positioning (SEO) with social networks
Social media is also used as a search channel, so it can be a good way to attract quality traffic to your website.
If sharing your content gets people to react to the post, comment and share, Google will perceive that you have created outstanding and valuable content.
This will build authority and make you more important, unlike brands that remain static. Google will then take you into account for future online searches by users.
Apply these simple steps to obtain positive results in your web positioning:
1. Create quality content
Content is undoubtedly king. It could be considered the most important factor for SEO ranking. We must ensure that our content is fresh, original and of quality, so that it becomes attractive for social networks, with useful information that allows generating interaction with users.
2. Use attractive and youthful multimedia content
The most suitable format to position yourself on Google is text, because the search engine does not accurately read what is inside images or videos. However, adding photographs , infographics and videos to your content can improve the experience of your users, helping to optimize your average position on the results page.
FREE DOWNLOAD
We offer you this guide completely FREE so that you can learn all the aspects of SEO Positioning
3. Optimize your profile
It is necessary to create a profile that generates trust in users. The best way to do this is to use the same logo on all your social networks, so that followers can recognize you. It is also important to include the name of your company or brand and include a link that takes them directly to your website.
4. Number of followers and mentions
Google evaluates whether your brand makes an impact or whether people want to see all the content you publish by looking at your followers and number of mentions. If you create a community and your social networks are popular, the search engine will understand that your linked page deserves better web positioning.
5. Interaction with your followers is vital
Nobody likes to talk to themselves. On social media, interaction with followers is essential, being attentive to each comment, suggestion, doubt and responding to it in a friendly manner. Interacting every day and in a friendly manner will improve your positioning on social media.
Sharing your content on social media will definitely boost your SEO strategy. We know that having views and interaction with your followers makes your shared content look valuable in the eyes of search engines. Social media can greatly benefit a brand or business, but by combining them your web positioning on Google will benefit, your brand will gain an excellent online reputation.
Now that you know that, more than sharing content and having followers, you can use your social networks to improve your web positioning (SEO) with simple techniques that will attract customers and sales, it is time to make your brand or business increasingly visible in the digital world.
Make it happen and put it into practice! Do you dare? Do you want to continue learning about SEO Positioning and Digital Marketing? We invite you to learn about our courses:
1️⃣ WEB Positioning: SEO from Zero to Advanced
2️⃣ Digital Marketing Fundamentals
3️⃣ Community Manager - Social Media Marketing
So you can learn everything you need to get the most out of digital marketing.
Courses that may interest you
Do you want to acquire more skills to dominate the world of SEO Positioning? We recommend our courses on Facebook and Instagram Ads, Sales and Persuasion Techniques and Sales Funnel.
