Leaders within a company are those who act as a bridge between management and work teams. They help connect communication between employees with the company's goals and objectives, which makes it a fundamental role.
This role has changed over time due to new technologies and the integration of new generations that demand different working conditions, such as teleworking, among other things.
Therefore, the key in the digital age lies in leadership, and without a doubt, in this new era characterized by the hyperconnectivity , the increase in technological innovation and new generations, new leadership is necessary.
Below, we mention 5 key points that you should take into account to have good leadership in the digital age:
Keys to Leadership in the Digital Age
1. Strategic vision
In addition to having a strategic vision, it is necessary to have the skills to foresee how the future can impact the company's results. Sometimes, many leaders are not able to realize the digital transformations that occur over time, which makes it more difficult for them to adapt their work plan and business model to them.
2. Innovative
Leaders of this millennium must be able to foster innovation and adequate change management, in how things are done and in the way the company thinks, managing the times of change that are linked to the speed of the environment. Leaders must know how to manage uncertainty as well as accept failure. The latter must be the first step towards improvement.
3. Humanist
Every leader must be aware of how technologies are transforming the business world. They must know how new consumers behave, as well as their impact on opinion generation, and must align themselves with digital skills, competencies and knowledge.
In digital leadership, it is essential to promote employee empowerment to adapt to customer needs. Employees must be good listeners and converse with customers, employees and stakeholders, and do so with transparency.
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4. Talent seducer
This has to do with the ability a leader acquires to motivate, attract and manage multidisciplinary teams. Organizations in the 21st century must be spaces that attract multicultural and multi-generational talents.
Today, companies are faced with five different generations: traditionalists, baby boomers, generation X, generation Y and generation Z or digital natives, all of whom have totally different skills, styles and objectives that must collaborate and work in flexible environments.
5. Network Leadership
In a digital environment, new leaders must have the ability to communicate and relate. It is vital that the leader has the competence to know how to collaborate, share and cooperate in digital environments, as well as foster teams that distribute knowledge in a collaborative manner.
The Internet, the digital economy and new technologies will continue to be an area of transformation, opportunities and growth. It is therefore important to be clear that a new industrial revolution is possible, which will include areas such as:
✅ Artificial intelligence
✅ Robotics
✅ Nanotechnology
✅ Genetics
✅ Biotechnology
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Characteristics of leadership in the digital age
1. Constancy
A leader in this new era must exercise the ability to learn continuously, so that his or her knowledge is updated according to market demands. Today, digital skills are a basic tool in any company.
A digital leader must be able to understand the technological language and master any virtual environment used for team communication.
2. Innovation
Experts say that traditional leadership based on a long-term strategy is not functional in this digital age, which is constantly changing. That is why decision-making under digital parameters must be carried out under a methodology based on experimentation, knowing, understanding and knowing what is happening in the environment and adapting to it.
This is where the role of the digital leader must be to apply all the necessary technology, with exploration, through which to draw up a strategy for the future that includes different scenarios.
3. Closeness to the team
Leadership in the digital age is not all about technology. That is why leaders must pay attention to human management. Emotional intelligence plays a fundamental role in this regard.
Good leadership in the digital age is where the leader is the one who knows himself and the team and constantly promotes a horizontal structure without so much hierarchy.
4. Team growth
In digital leadership, training of collaborators is a high priority, since through training the versatility of the team is strengthened and the productivity of the organization is improved.
Today, successful companies aim to promote the development of skills among their employees such as communication, analytical capacity, problem solving and team management.
The new leadership model needs to guarantee new working methods that attract and retain human talent within companies, something that does not happen today, since the new generations are constantly looking for new work experiences that motivate them.
This new revolution will not only lead to a transformation in business models, but also in the areas of the job market.
In the coming years, leadership will continue to gain strength in the organizations of the future. That is why today's leader has the task of being an active part of a key situation for humanity, in which he or she must act honestly and with integrity.
Do you want to learn the key tools to be an effective leader? We have the Communication and Leadership in the Digital Age course that will provide you with the necessary knowledge to manage work teams in the digital transformation.
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