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Assertive Communication in Organizations

Comunicación Asertiva en las Organizaciones

Romina Iaconelli |

Human beings are social beings by nature. Our survival depends largely on communicating and making ourselves understood. For this reason, communication becomes a means of socialization in all areas of life, both personally and professionally. Communication skills are increasingly valued in this area. Therefore, all members of a company or organization can be able to communicate assertively.


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What is Assertive Communication?

It is important to be clear about the basic concept of assertive communication, which is understood as those forms of communication designed to effectively transmit a message , making use of factors inherent to the communication process, as well as other external factors that accompany it and influence its effectiveness.


Assertive communication takes into consideration elements related to verbal communication such as tone of voice and rhythm when speaking.


It also takes into account body language to develop a certain communicative intelligence in the sender that substantially improves his ability to convey a message.


Likewise, assertive communication is considered a social skill, which is associated with Emotional Intelligence and the ability to communicate harmoniously and effectively with others.

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Leadership and assertive communication in organizations

Directors, executives or heads of an area must be able to relate to their work team. However, the way they address collaborators must be from a leadership position.


Leadership is another of the skills needed in companies. Having a leading figure is more effective than an unattainable boss. To achieve this profile, which is highly valued by recruiters, it is necessary to be an assertive person.


Assertive communication as a fundamental tool allows for optimizing inter-labor relations, which in turn can improve work processes.


It is common for differences to arise between colleagues or team leaders. However, there is a big difference in the way of resolving them. To do this, it is essential to know how to listen, present your arguments and respect the other person. According to experts, assertiveness will depend on our emotional intelligence .


When there are these types of conflicts, it would be normal for the people involved to give their points of view without fear of being judged. If there is equality, this should not be a problem. However, in power relations it is more complex.


For example, it is not common for a worker to tell his boss everything he thinks, for fear of being punished if he does not agree. This is where the role of the boss-leader should come into play. A person whom his employees do not fear and with whom they can express their thoughts without fear of any consequences.

How to Improve Assertive Communication?


Whatever your position, acting assertively will help you for the rest of your life. Therefore, we will mention some recommendations to put this skill into practice:


* Include assertiveness in everyday life:


We recommend that you start with small actions. Being aware of the situation and acting honestly without harming others is the first step.


* Say No:


Learn to say no while remaining considerate. Be firm and honest with your decision. If you have acted correctly, do not worry about the other person's reaction.


* Don't apologize for expressing a need:


There is no reason to feel guilty or ashamed for asking for something. As long as the reason is reasonable and you ask respectfully, there is nothing to worry about.


* Make use of verbal and non-verbal language:


It is important that you always appear confident with your tone of voice and your posture when saying or expressing an idea in any situation.


* Do not justify your opinion:


You don't have to please everyone, so your opinion doesn't have to be explained. Discuss reasonedly and respectfully, but don't give in to the demands of those who feel insecure.


Do you want to specialize and learn how to lead your team? Take our Assertive Communication Online course and become an expert leader.

Courses that may interest you

Do you want to acquire more skills to improve Assertive Communication? We recommend our courses on Emotional Intelligence for Leaders, Power Manager, Communication and Leadership in the Digital Age