Facebook Blueprint is a training and certification platform from Meta that was born in 2016. Here you can specialize in various areas of digital marketing, but the main objective of Facebook Blueprint is to ensure that all those interested in advertising through Facebook and Instagram specialize in better using campaigns, in order to create effective campaigns that boost the objectives of each business.
In addition to learning from scratch, with Facebook Blueprint you have the option of obtaining the Official Certification on managing advertising campaigns on Facebook.
Just like Google has certifications, Meta also has its own certifications. Unlike Google, Meta charges for each certification, which can range from $99 to $150 USD or its equivalent depending on the type of certification. These certifications are valid for 12 months.
Facebook Blueprint Modalities
You can choose from three learning modalities with Facebook Blueprint:
Facebook Blueprint eLearning
Learning program on best practices in Facebook and Instagram advertising campaigns.
Facebook Blueprint Live
In-person learning program that works with brands to implement Facebook and Instagram advertising principles into their digital marketing plans.
Facebook Blueprint Certification
Certification program to demonstrate your knowledge of Facebook advertising products and services.
What is Facebook Blueprint eLearning?
Facebook Blueprint eLearning is a series of online courses that are organized by category and can be completed at your own pace. You have the option to choose the program that suits your needs and the level of experience you have in your field of work or study.
All they ask is that you have a Facebook account. Once you register on the Facebook Blueprint website, you're ready to go.
How can you enroll in a Facebook Blueprint eLearning course?
To register for a specific course, follow these steps:
Go to the Facebook Blueprint eLearning website
Select a course from the catalog
Click Sign Up.
You are now enrolled in the course. You will be able to progress through the different topics and tasks to finally obtain the official certificate.
Facebook Blueprint allows anyone to learn and become certified in Facebook and Instagram campaigns.
20% EXTRA DISCOUNT
Get started today and get fully certified in Facebook and Instagram Ads with our course
- 100% online at your own pace
- practical exercises
- Lifetime Access
- certified endorsed
Apply the coupon [DARE] and get an extra 20% discount for only 100 students. Click the button and join!
What is Facebook Blueprint Live?
Facebook Blueprint Live is a program aimed at agencies and advertisers who are familiar with Facebook and Instagram. It is a hands-on experience in a one-day workshop to learn in real time and live with certified Facebook experts.
Workshops are offered with exercises to create real strategies and put into practice the development of a media plan, but this modality is currently only available by invitation.
Workshops are only held in the following cities around the world: Amsterdam, Austin, Boston, Cape Town, Chicago, Copenhagen, Dubai, Hamburg, Johannesburg, London, Los Angeles, Menlo Park, Milan, New York City, Paris, Rome, Singapore, Stockholm, Toronto and Warsaw.
What is Facebook Blueprint Certification?
If you have knowledge in a subject, this modality focuses on training as well as knowledge certification. To obtain it, you must pass some exams that will give you the option of obtaining certain official Facebook certifications.
This way you can become a Facebook certified advertiser in the areas available on the platform.
Some considerations for Facebook Blueprint certifications:
✅ Each one costs between $99 and $150 depending on the type of certification.
✅ It is valid for 12 months.
✅ The exam can be taken remotely or by attending one of the Pearson VUE centers.
✅ You need an official document to identify yourself.
✅ During the exam, they record via webcam and microphone to ensure that they do not cheat and this recording will be destroyed 30 days later.
✅ The use of cell phones or tablets is not permitted during the exam.
✅ The certificate will be sent by email once you pass the exam.
✅ If you have not passed, you have the option of taking it again, paying the corresponding certification cost again.
✅ You can cancel the exam 24 hours in advance and get a refund.
✅ Certifications are personal, they do not certify agencies or institutions.
FREE DOWNLOAD
Download our free Facebook Ads Ebook: Learn to Advertise and enjoy learning with all the information we have for you. Learn how to advertise on Facebook and reach thousands of customers at the lowest cost per result possible.
What certifications does Facebook Blueprint award?
Facebook Blueprint awards the following certifications:
1. Digital Marketing Associate
2. Marketing science professional
3. Content strategy professional
4. Media planning professional
5. Media Buying Professional
6. Marketing Developer
7. Community Manager
8. Spark AR Creator
The world of digital marketing moves very fast, it can be difficult to keep up with everything new, but a certification will certainly help you to better understand Facebook's products and services in order to get the most out of the platform. In addition, this experience would add updated and important information to your resume.
Facebook Blueprint is a free tool created to help you understand the platform and get the most out of it to meet your brand goals. For this reason, no matter what role you have in the industry, certification will undoubtedly give you a competitive advantage.
Don't worry, you don't have to take all the courses, you can choose the ones that interest you the most, so you can get the most out of them and invest your time in something that you will put into practice to make your brand a success on the Internet.
It focuses on creating effective campaigns in order to optimize results. It is not only very rigorous and reliable, but it is also the only certificate officially recognized by the company.
Finally, this program has inspired many to develop their ad design and campaign management skills. We believe that these digital marketing training courses and, above all, the formalization of this knowledge are very necessary to continue growing and getting closer to this great platform that concentrates a large amount of information and goes one step further.
If after reading this article you are still interested in Facebook Blueprint certifications, you can find more information on the official website, at the following link:
Courses that may interest you
Do you want to acquire more skills to master the world of digital marketing? We remind you to also check out our courses on Google Ads From Scratch, Facebook Ads: Strategies and Digital Marketing Diploma.
