If you are interested in the world of Human Resources or recruitment, you have probably heard the term Employer Branding before. This is a concept that emerged in the United States in the 1960s, but it became more popular in the 2000s. Do you know what this anglicism means?
Employer branding is about a company's brand as an employer. This means that the brand is not only known for the way it treats its customers, but also for what it offers its own employees and even the image perceived by potential candidates.
Why is Employer Branding important?
Every day there are more companies that are aware of the way they treat their employees, assuming that they must take care of their Employer Branding , and that it is just as important as taking care of their image in front of clients.
If you are reading this article, you know that there are other ways and means of doing things better, and to do this you must work on your employer brand to guarantee employees excellent treatment.
Nowadays we have more information about companies, and that includes how they treat their employees. People even look for this type of information before submitting their offer before applying.
If you are looking for your company to have the best talent, you must take care of your presence on social networks and the information that is shared about you. To do this, you must work on your Employer Branding.
All companies have Employer Branding , but it will depend on you whether it is the best or if it can work against you. No one advertises how well they treat their employees, or the benefits that the company offers, but this information is available to everyone, because the employees themselves comment, spread information and have even made their dissatisfaction known on social networks.
For this reason, you should always take care of your Employer Branding so that it is your ally and you can attract and retain the best talent.
What you should do in your Employer Branding strategy
If you want to carry out your Employer Branding strategy, we give you some concepts that you should put into practice:
1. Be transparent and consistent - Employer Branding
Employer branding must be based on the company's values, so you must be consistent with what you say and what you do. Transparency will always be your best ally, because if you are just a facade and don't have a solid strategy, sooner or later it will come to light.
2. Put talent first - Employer Branding
Without a doubt, your staff is the most valuable asset in your company. Build a strategy based on job positions to offer an attractive proposal that matches the needs of your ideal candidate.
3. Employees are your allies - Employer Branding
Employees will always be the voices of your company. They are the ones who know your internal processes, and they themselves are the ones who will give you a good image by exposing the benefits you offer, what it's like to work in your company and the work environment. Use this to your advantage to create content that comes directly from within.
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4. Social media is your best channel - Employer Branding
The best channel to put all of the above into practice and show your company's values, your loyalty and fidelity to your employees. You can even show your day-to-day activities, events and introduce your new employees.
5. Everyone is part of the strategy - Employer Branding
The idea is to create an environment where everyone feels comfortable and happy, which is why you should involve the entire company. Offer greater benefits to retain your employees and they will help you attract more talented professionals. The goal is for all members of your company to spread the word by sharing their experience.
Successful Employer Branding Cases
If you still don't have a clear idea of what your strategy is, here are some Employer Branding success stories to inspire you:
1. Google
Most likely, the first company that came to mind for its rest areas and variety of recreational options when thinking about Employer Branding was Google . What does Google do to make a difference?
What Google offers its employees are very valuable benefits, and they achieve high talent retention.
From free transportation, break rooms, trips, vacations, training grants, legal advice and free food.
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2. Starbucks
We may think that because it is a coffee shop they do not need a strategy. Remember that any business must have an Employer Branding , although their approach is different from Google's, because their employee profile is aimed at young people looking to pay for their studies, this does not prevent them from offering excellent options and opportunities.
For example, Starbucks has partnered with Arizona State University Online to provide its employees with education. Starbucks also has a significant strategy to hire refugees.
They are also a company that is committed from the very beginning. From the moment you submit your application, they inform you of the process of your selection and updated status.
3. Cisco
Cisco 's strategy focused on social media, after having a good work environment, social benefits, policies and values well established with its employees, it proposed the use of Snapchat when the application was at its best and gave access to employees who liked it to post daily work topics.
Of course, the employees were happy to accept this, it is a natural, simple and direct way for your employees to have the opportunity to express themselves about your company.
Courses that may interest you
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