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Google Ads - From Scratch

Grow any type of business with Google Ads. Join and learn how to create successful campaigns to BOOST your brand and multiply your SALES.

By Valeria Munoz | Digital Marketing and Advertising Strategies Specialist

👥 11.225
(187)
$13.99 USD $74.99 USD

15 day refund guarantee

This course includes:

▪️ 7h 15m duration on demand

▪️ 44 lessons

▪️ 31 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Set of Downloadable Guides and Practical Exercises

⚑ Certificate of completion

What you will learn

🟧 You will learn how to show your product or service on Google to the right person at the right time.

🟧 You will create ads that attract attention and receive clicks from your potential customers.

🟧 You will get permanent visits to your website that will convert into sales.

🟧 You will generate sales and qualified customer contacts for any type of business

🟧 You will optimize your campaigns day by day to reduce costs and maximize profits.

Course content
U1: Google Ads Fundamentals and Behaviors
  • What is Google Ads and what is it for?
  • How does Google Ads work?
  • Benefits of Google Ads
  • Where are Google Ads ads displayed?
  • Learn how to create your Google Ads account
  • Account structure in Google Ads
U2: Types of campaigns in Google Ads
  • Search campaign.
  • Display Network Campaign.
  • Video campaigns.
  • Shopping campaigns.
  • App campaigns.
U3: Bidding Strategies
  • Importance of Bidding Strategies.
  • Manual bidding, automatic bidding and hybrid bidding.
  • Cost per Acquisition/Conversion (CPA)
  • Bid by ROAS target
  • Bid by location on the search page.
  • Target top ranking percentage.
  • Maximize clicks.
  • Manual Cost Per Click (CPC) and Advanced/Enhanced CPC ECPC
U4: Extensions in ads
  • Features, benefits, types and configuration.
  • Extensions to get conversions on the website
  • Extensions to get customers to contact us
  • Extensions to bring customers to the physical establishment.
  • Extensions to generate downloads of an application
 U5: Ad rotation and scheduling
  • Google Ads Ad Rotation
  • Google Ads Ad Scheduling
  • Maximize your return on advertising investment with rotation and scheduling
 U6: Dynamic Search Ads and Targeting
  • Dynamic Search Ads.
  • Dynamic Search Ads Targeting.
  • Dynamic Search Ads The key to reaching the right audience
U7: Keywords and ad group
  • Ad groups.
  • Default bid for ad groups
  • Keywords in Google Ads
  • Match Types for Keywords - Broad Match
  • Modified broad match.
  • Phrase agreement.
  • Exact match.
  • Negative agreement.
U8: Creating a search ad in Google Ads
  • How to create a search ad in Google Ads
  • Advanced Strategies to Master Google Ads A Comprehensive Approach to Advertising Success
U9: Create your Google Ads campaign step by step
  • How to create a campaign from scratch using Google Ads?
  • Assigning Negative Keywords and Ads in Your Advertising Campaigns
  • How to assign extensions to your advertising campaigns?
  • Managing bids for each keyword
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
__
Downloadable resources:

📎 Set of downloadable guides and manuals.

▸ Google Ads Strategy and Action Guide.
▸ Google Ads Dynamic Remarketing
▸ Segmentation Guide_Facebook Ads - Strategy and action.
▸ SEM and Google Ads Manual - Google Ads Tool Manual.
▸ Crashing Method Manual.

Description

Are you looking to learn proven strategies and methodologies to get your ads in front of millions of people who are searching for a product or service like yours on Google today?

On Google, everyone comes looking for products and services that solve their needs, but to really take advantage of this huge audience and be able to sell to them, you have to launch Google search campaigns that really get RESULTS.

Learn how to create and customize Google Ads search campaigns to showcase your business to your target audience.

You'll learn best practices for working with keywords, bidding strategies, and more, and we'll teach you how to improve campaign performance and achieve your marketing goals.

Learn everything you need to know to create PROFITABLE and SCALABLE online advertising campaigns on Google Ads, in no time!

Companies from all industries invest in the development of their teams with this course from G-Talent and Valeria Munoz

Customer Reviews

Based on 187 reviews
80%
(150)
17%
(32)
3%
(5)
0%
(0)
0%
(0)
I
Isabel Gómez
¡Impresionante!

El curso de Google Ads - Desde Cero es impresionante. Los instructores son muy conocedores y las lecciones son muy informativas. ¡Bien hecho G-Talent!

D
Diego Rodríguez
Muy recomendable

Este curso es muy recomendable para cualquier profesional de marketing que quiera mejorar sus habilidades de Google Ads. ¡Muy buen trabajo G-Talent!

G
Gabriela Ramírez
¡Excelente contenido!

El curso de Google Ads - Desde Cero es excelente. Los contenidos son claros y precisos. ¡Ha superado mis expectativas!

Ver más reseñas

Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

About Valeria Munoz

Digital Marketing and Advertising Strategies Specialist

Instructor with over 10 years of experience in creating and managing digital campaigns. With a solid background in marketing and graphic design, Valeria has dedicated her career to training professionals in the use of key tools to maximize their online presence and optimize their marketing results.

Valeria Muñoz has developed a wide range of courses at G-Talent that cover everything from social media management to advanced advertising strategies and data analysis. Her courses include Community Manager - Marketing on Social Networks, where she teaches how to effectively manage and build digital communities; Facebook ADS: Advanced Strategies and Facebook and Instagram ADS, in which she delves into the creation and optimization of advertising campaigns on these platforms; and Google ADS - From Scratch, which provides a complete guide to mastering advertising on Google.

Additionally, Valeria has created specific courses such as Google Analytics, for data analysis and campaign tracking; Email Marketing: Create Your First Campaign, where she guides students in creating effective email campaigns; and Graphic Design for High Impact ADS, which combines her expertise in graphic design with marketing to create visually appealing ads that capture the public's attention. Her course Fundamentals of Digital Marketing offers a solid foundation for those who want to get started in the world of online marketing.

What makes Valeria different?

▪️ Comprehensive Experience in Digital Marketing: Valeria combines knowledge in marketing, advertising and graphic design, offering comprehensive training that covers all the key aspects of digital marketing.
▪️ Practical and Applicable Approach: Their courses are designed so that students can immediately apply what they have learned, improving their digital campaigns with effective strategies and advanced tools.
▪️ Creativity and Strategy Combined: Valeria not only teaches advertising strategies, but also guides her students in the creation of visually striking content, which is essential for the success of campaigns.

If you're ready to take your digital marketing skills to the next level and learn from an industry expert, Valeria Muñoz's courses at G-Talent are the ideal option.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

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