If you are related to the world of marketing, you have surely read about the famous funnel , also called sales funnel or conversion funnel.
Different names, but the same tool to classify users according to the stages they go through before making a purchase. In this article we will teach you how to create a Marketing Funnel to attract your ideal client and get the most out of it and increase your profits.
The first thing you need to know is that it is a very useful tool and the sales opportunities created from these strategies turn out to be very effective.
What is a sales funnel?
The funnel is a tool that helps you understand the state of the customer and design the appropriate strategies for each step, so you can guide them through each step until they close a sale.
The marketing funnel will serve us for all types of marketing channels, such as social networks, ads, email marketing, etc.
What are the stages of the marketing funnel?
- First stage of the marketing funnel : Lead capture
If you already know who your buyer persona or ideal client is, this would be the first stage of the marketing funnel, and if you don't, it is the first step to be able to move forward with the funnel.
Now, we start with the marketing funnel and the acquisition of clients or leads . At this point, the objective is to obtain the client's data or to have the client perform some action, so that they can enter the funnel and guide them through it. The actions will vary depending on the type of product, service or company.
- Second stage of the marketing funnel : Prospect
At this point we have to identify and/or classify the leads generated in the first stage of the sales funnel. This classification is done to know which stage of the funnel the lead is in, and thus be able to create the necessary strategies according to the lead, in order to save time, cost and effort.
- Third stage of the marketing funnel : Opportunity
Here we must find the opportunity, this means finding the sales opportunity, that is, we must measure what type of product or service interests the client the most and thus, only show them what is relevant to them.
- Fourth stage of the marketing funnel : Qualification
It is important to fully understand the interests of each specific lead in your business. We must be able to identify what attracts them or what will drive them to make a purchase. And to do this, it is essential to measure or analyze web interactions.
- Fifth stage of the marketing funnel : Closing
The last stage of the marketing funnel , but no less important, is the one in which the lead has become a client, therefore, at this point a sale has already been made. Right at this point the funnel is complete and the objectives will have been successfully achieved.
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How does a marketing funnel work?
Now that we have explained each of the stages of the marketing funnel, it is time to explain how it works:
The user usually arrives at a website through a search performed on a browser related to the product or service. This would be the first phase of acquisition.
After entering the website, the user performs an action such as subscribing to the newsletter , thus becoming a prospect.
Once you become a prospect, you can check out product listings or blog posts and leave your email somewhere.
If the user leaves their data, they automatically become a lead.
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Once you have their data, that's where the opportunity part comes in and you have several channels to communicate with them, you'll need to create the right strategies to guide them through the funnel.
What are the advantages of the sales funnel?
✅ Increases conversion rate.
✅ You have greater knowledge of your customers.
✅ You nourish your database.
✅ You improve the relationship between the marketing and sales teams.
✅ Reduce bounce rate.
In a nutshell, marketing funnel strategies simplify the customer's purchasing process and make it easier for businesses to track it. They help map out the process and stages to know what steps to take at each stage.
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Why use the marketing funnel strategy?
The marketing funnel can be used with almost any customer interaction, from selling, to generating traffic, etc. In all of them, you will need a funnel to understand and manage each stage of connection with the customer.
The biggest advantage is the ability to evaluate and measure this process, because there is much more to your customers’ decision-making process than just seeing an ad for your products or service and immediately clicking “buy now.”
It is the most effective way to understand your process. The ideal is to strengthen the purchase marketing funnel, evaluate what may be failing and you will surely notice an increase in your sales.
To have a successful marketing funnel you must take into account the following:
A very important point to take into account in order to have an ideal marketing funnel is to define the steps of the purchase process with those of the sale. Both cannot be disconnected or in opposite directions, and train your salespeople to know them perfectly.
Remember that this process is followed by people who have desires, needs and are looking for a solution to a problem. You must recognize this problem, consider the solution and how to get it as quickly as possible, so that they become a customer.
The ideal thing will always be to review your strategies, evaluate the current situation of the funnel and correct what you need to do so that the new model is applied correctly.
Sales funnels and marketing funnel strategies have been used for a long time because they are a great tool to boost the sales process, ensuring the objectives and goals of the company or business. You just have to adjust this strategy and get the most out of it to be successful.
If you are interested in learning more about how to set up an ideal marketing funnel to attract customers, keep reading our articles to stay up to date with the latest news on digital marketing, technology, personal development, finance, human resources and much more. See you in an upcoming blog post.
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