Power BI vs Tableau: Differences | G-Talent.net – G-Talent.Net

Let's talk about Power BI and companies

Today, companies, whether large or small, have to deal with different volumes of data that they must process and analyze if they want to remain active and competitive in the market.

This is what we mean by the Business Intelligence , are tools that manage a quantity of independent and dispersed data to group them depending on their usefulness for the company.

Both tools, Power BI vs Tableau, are designed to present data in a more understandable way by converting information from different sources into graphs, maps, etc.

These are some of the advantages of these business intelligence applications or tools:

✅ Know all the information about your company.

✅ Initiative to make better decisions based on data knowledge.

✅ Measure data evolution in real time.

✅ Make projections of your situation in relation to the market.

In this article we are going to compare both Power Bi vs Tableau applications so that you can learn about their functions, similarities and differences so that you can decide which of the two can work for your business.

We are going to outline several points and compare the applications regarding each one.

Data visualization and types of analysis

Both have the option to create dashboards and reports that are visually appealing and easy for people without programming knowledge.

Tableau focuses on large companies, because it is characterized by working with a very high data capacity.

Power BI, for its part, allows both large and small companies to efficiently extract the amount of data they need. Another Power BI feature is that it allows you to import a file created by a third party and adapt it to your needs.

Power BI vs Tableau:

Integration with other applications

Power BI is undoubtedly the winner, because being a Microsoft application, it allows full integration with any tool created by Bill Gates' company. What makes it the most adaptable of the two tools is that it also has the ability to process data from third-party sources, such as its integration with the company Marketo or the Salesforce CRM.

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Power BI vs Tableau: User Experience

Tableau, although it does not require programming knowledge, is designed to be used by experts in data analysis. Therefore, for a user who does not handle Big Data or Business Intelligence, this program may be unintuitive and will have to learn to use the platform on a slow learning curve.

Power BI, on the other hand, is a much more user-friendly platform, and can be used by any user, who will not take long to start creating custom dashboards.

Price and license

Although the most important thing to consider are the previous sections, and how these tools can help you, it is also necessary to point out the price and license of both. Tableau costs around $70 per user/month, while Power BI is about seven times cheaper, you would be paying $9.99 per user/month.

In summary, Tableau allows you to analyze more complex data in greater depth, but it has a higher cost than Power BI, and you must have average knowledge to be able to handle it without problems.

Power BI , on the other hand, has great integration with other tools, you can export data from Azure and Excel, this is a plus. You don't need extensive knowledge to use the tool, because its manipulation is very easy and intuitive. It also has a free version where you can get good results and much more.

Based on what we have discussed previously, we can say that choosing between one tool or another is not easy, because both provide an excellent experience, everything will depend on your needs or what the company requires.

If what you want is a data visualization service that creates reports, reports or dashboards and an easy-to-manipulate tool, quality information and at a low cost, your best option is Power Bi.

But if you are looking for a tool with a strong visualization focus, and that allows you to be as creative as you need, as well as create detailed dashboards and graphics, and you have the trained staff to handle the tool and cost is not an issue, Tableau is a recommended option.

The key to choosing the right tool is to be clear about what you want to achieve. What is your budget? Do you need to manage a lot of data? What features do you need? Who will be using the tool? Expert or novice analytics users? You need to answer these questions to determine which tool best fits your needs.

If you still have doubts after reading all the advantages and disadvantages of each one, it is best to think about whether you have a tight budget and the amount of data you need to process is not that large, Power BI is the solution that fits your company. If, on the other hand, the objective is to analyze a large volume of data, you have the qualified personnel to handle a more complex tool, and price is not a problem, we suggest you use Tableau.

So which is more popular Tableau or Power BI?

In 2021, according to Slintel, Tableau had a 12.97% share of the data visualization market, with 31,568 user companies.

While Power BI has a market share of 5.43%, totaling 13,201 companies.

But we must always consider that Power BI was launched 12 years after Tableau, in 2015.

This Microsoft tool grew rapidly thanks to its ease of use and its integration with Microsoft products.

Research into Google searches shows that there are twice as many searches for Power BI as for Tableau.

This is because Power BI is considered easier to use for new users and beginners. On the other hand, Tableau is more popular among more experienced data analysts.

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Courses that may interest you

Do you want to acquire more skills in Power BI and powerful data analysis? We invite you to learn these two complementary courses Advanced Dashboard in Power BI and Measures and DAX formulas in Power BI so that you can get the most out of this powerful tool.