Since the rise of social media, new work profiles have been created, necessary to fulfill the new tasks and responsibilities that arise from the appearance of company profiles on social media. Every day there are more companies that have a presence on them, because lately it represents a great opportunity for growth and reach to expose their products and services.
Among these new professional profiles is that of community manager . Without a doubt, one of the questions that generates the most debate is: What does a community manager do ?
The community manager is responsible for building and managing the online community of a brand or company. This is a short definition, however, throughout the article we will expand on this concept and define the responsibilities of this professional.
Although community manager is a very recent profession, it is still complex and requires multiple skills and abilities.
A community manager must meet a profile for community management, must be a creative person, have empathy and above all, must like social networks because that is where they will spend most of their time.
In addition, you must have knowledge in different areas to do a good job, for example:
✅ Strategy design
✅ Community management
✅ Evaluation and management of processes and projects
✅ Crisis management
✅ Customer service
✅ Tools 2.0
✅ Web analytics and many others
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What does it take to be a community manager?
As this is a very recent profession, there is no career dedicated solely to teaching how to manage social networks, but you do need training, attitudes and skills to become a good community manager . The experience you can acquire is essential, and the best option is to work on your personal brand. If you can manage your own community, you can do so with those of brands and companies.
So the best CV for a community manager is their own social networks and the development of their personal brand. What are you waiting for? Get to work. If you want to know how much you can earn by exercising this profession, we invite you to read Community manager salary 2022.
Now let's break down the functions of a Community Manager .
1. Strategy and planning of a community manager
The community manager is directly involved in the creation of each profile on social networks. To do this, he or she needs to know about strategy and planning, because he or she is in charge of the public image of a company or brand and must manage the content efficiently.
2. Creating and editing content
Once the strategy is determined and the content is planned, it is necessary to create and edit it. If it is a graphic piece, you must create the ideas or sketch, so that the graphic designer can execute them. If you still don't know what a graphic designer does, you can find out about their management, because it is closely related to that of the community manager .
3. Tool handling
It is essential that the community manager has mastery of the tools available to optimize work, whether it be posting content, measuring statistics, researching trends and creating content.
3. Measurement and Statistics
Every community manager must prepare management reports, evaluating and disclosing statistics in order to assess the strategies used and their reach or effectiveness.
4. Knowledge of different social networks
Each social network has its own characteristics and particularities, therefore, the community manager must know them in depth to make the most of everything they offer.
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What skills should a perfect Community Manager have?
1. Communication
If your main function is to manage an online community, this implies that you must have communication skills to communicate the brand or company's message correctly. Writing is essential, both for copywriting, post creation and blog topics.
2. Empathy
Empathy is essential, because it is necessary to put yourself in the shoes of your users, seek to solve their problems, and be the bridge of communication between the company and its customers.
3. Researcher
It is always necessary to be up to date with the news, trends and topics of conversation on social networks, for this reason you must be a person who likes to research, review, analyze and verify information before publishing.
4. Dedication
Social networks are always active, users are constantly consuming content, for this reason the community manager must be attentive to respond and solve any problems. And here comes the hard part, which is that they must invest time and dedication in just a few hours of total disconnection.
5. Creative
On social media, you only have a few seconds to capture users' attention, so creativity is essential to create valuable content for users. You must be a creative, artistic and very passionate person.
After knowing what a community manager does , it is good to add that the weight of social media work does not only fall on the shoulders of this profession; other profiles have emerged depending on new needs that support the management of community managers .
Because working on social media is an arduous and complex process, which must be viewed from various angles and requires a comprehensive team to accomplish the task of making the brand or company known in the digital world in an effective and professional manner.
In conclusion, to recap what we have discussed throughout the article, community managers are: experts in communication, they are the face of the company on social networks, responsible for customer service, managers of the content marketing plan on social networks, brand supervisors, they have knowledge in advertising and measure the results of their management.
In addition, we learned that the community manager is a recent profession that has been developing alongside other positions that arise from digital needs. This position will be constantly updated in line with technology and advances. It will most likely transform over time, adding responsibilities and skills, and in turn, new fields will appear to explore in the digital area.
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Do you want to acquire more skills in Digital Marketing and the expert management of social networks as sales channels? We remind you to also check out our courses Copyrighting on social networks: persuasive sales and Fundamentals of Digital Marketing so that you can get the most out of your online sales channels.
