Steps to Create Your First Campaign in Google Ads

Creating advertising campaigns on Google is an amazing way to attract the right audience to your products, services or websites. Below we will go over the steps to create your first campaign on Google Ads .

The search campaign is perhaps the most commonly used type of campaign and refers to the option of displaying a text ad on the results page when a user performs a specific search. For this example, we are going to create a search campaign.

Create your first campaign on Google Ads

1️⃣First of all, we will log in to your Google Ads account, enter your username and password.

2️⃣Once inside the platform, click on the campaigns tab and select new campaign.

3️⃣ A new screen will open, in which you select the objective of the campaign. This will depend on what you want to achieve with your campaign, this option allows you to guide the type of campaign you are going to create, i.e.

The campaign structure will follow the objective you select.

In this case, we will create a search campaign, so it is not essential to select the objective; we can simply select to create a campaign without a specific objective.

4️⃣A new screen will then appear where you must select the campaign type.

For this exercise we will choose search.

When you select the campaign type, you will be asked what results you want to achieve with the campaign. You can choose an option or leave it blank and click continue.

5️⃣ Next, start the general configuration of the campaign. We recommend identifying the appropriate campaign so that you can locate it more easily later.

You will also need to tell Google where you want your ads to appear.

By default Google includes the Search Network and the Display Network, you can disable what is not of interest to you or leave them that way.

If you display the more details tab you will be able to specify other details about your campaign, such as the start and end date of the campaign. This is important since if you do not place it, the ads will continue to be published and therefore cover expenses.

Next, you make your targeting and audience settings. In this tab, you must select the location of your ad, in other words, where you want your ad to be displayed, this is what the objective is. You are allowed the option to do an advanced search, this means that you can specify the area where you want your ad to appear.

Now let's move on to the language settings, here you must indicate the language spoken by the users who will see your ad.

Google defaults to an option that depends on the location you have selected, however, you can adjust it to your preference.

Now the audiences tab appears. In this example, since it is a search campaign, you do not need to specify any details.