What is Shopify?
Shopify is an e-commerce platform used to create online stores, or even to promote your business on the web if you already have a physical store.
Bloggers typically use WordPress, however, for online stores we recommend Shopify because of the ease of use this platform offers.
With Shopify you can sell online through the website, or if you prefer, you can also sell in person with Shopify POS.
So Shopify is an eCommerce website builder with options for everyone, from beginners to eCommerce experts.
You can opt for the option of signing up for a 14-day free trial of Shopify to test out your online store. During the trial period, you can try out Shopify’s free apps and also make your first sale.
Shopify pricing starts at $9 per month for the Lite plan. However, most people start with Shopify's basic plan which costs $29 per month.
If you already have experience running a business, you can upgrade to Shopify Advanced or Shopify Plus depending on your store's needs.
Are you an entrepreneur and want to create your online store with Shopify?
Perfect! Shopify is the online business platform you need to know about. It offers a host of advantages that will allow you to create an online store from scratch.
If you are just starting your business, you probably don't have the time or skills to create a website.
But what is Shopify? It is an e-commerce platform that offers businesses and professionals the opportunity to create an online store very easily and in a short time, without needing to be an expert in web programming.
The Shopify platform has a minimalist and user-friendly interface, ideal for those who like direct options without the need for web design knowledge .
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Shopify Advantages and Features
There are many reasons to trust Shopify as a platform, so we will mention some advantages and features that will make you want to try it today:
1. Easy to use Shopify
It is aimed at all types of audiences, with or without technical knowledge, which makes it an ideal platform for beginners who want to launch their own digital business.
Compared to other platforms, Shopify is much easier to understand and work on.
2. Built -in hosting on Shopify
To launch a website, you need to purchase a domain name and hosting .
With Shopify, that's all history, as domain registration and unlimited web hosting are included in the pricing plans .
So you will no longer have to worry about analyzing hosting features and compatibility, checking annual renewals, etc.
3. Shopify loading speed
Shopify makes use of very good servers, networks, a global CDN and the Lazy Load technique , which makes possible the great confidence and speed of the online stores that are generated there.
This is because the longer you wait for the website to load, the more likely it is that you will abandon the website without completing the purchase.
4. Shopify SSL Certificate
Shopify provides a free SSL certificate to encrypt the content of your online store using the https protocol.
Your website is shown as " secure " with the padlock appearing in the browser. This will create an air of trust among your potential buyers.
5. Shopify Product Catalog
With Shopify, managing and creating your product catalog is super easy.
This is one of the strongest points of the Shopify platform, because if the pillar of your online store is products, it will facilitate catalog management and allow for a more optimal user experience .
The Shopify homepage interface can be illustrated dynamically through a slider or carousel, where images scroll by at certain intervals.
6. 24/7 technical support at Shopify
If you have any questions during the process of creating your store, you'll have the support of the Shopify customer service team to lend a hand at any time of the day, any day of the year.
In addition, there is the Shopify community forum , with questions and solutions from sellers who have probably had the same doubts as you previously.
7. Mobile -Friendly with Shopify
The number of people who browse the web on a daily basis from their mobile devices is increasing every day, so adapting your e-commerce to this type of device suggests a great advantage.
Shopify featuresresponsive design in all of its mobile-friendly templates, as well as its admin panel.
Shopify has grown considerably in recent years , so much so that it now has its own mobile app for Android and iPhone.
8. Easy Checkout Process Using Shopify
The purchasing process must be as easy and reliable as possible for the buyer, since if they arrive at your e-commerce site and decide to make a purchase, but at the time of payment they find a poorly optimized and cumbersome payment screen, which also does not inspire confidence, your customer will immediately abandon the purchase.
That's why Shopify has developed a very simple checkout process consisting of four easy steps:
- cart
- information
- shipment
- pay
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Shopify allows you to design your online store to your liking without having any programming knowledge. With an online store, there are no borders and that is something you should take advantage of to sell more.
9. Extra Shopify Features
Once you have learned the basics of the platform, you will have access to a series of extra features to optimize the conversion of your online business.
Some of these are:
✅ Abandoned cart recovery.
✅ SEO positioning.
✅Pop-ups.
✅Talk.
✅Gift cards.
✅ Countdown counter.
✅ Add Instagram feed.
10. Integration with other platforms with Shopify
It will be possible to connect your e-commerce with:
✅ Markets.
✅Amazon.
✅ Ebay.
✅ Dropshipping suppliers.
✅ Your social media profiles, such as your Facebook business page.
11. Shopify Store Closure or Pause
Whenever you want to close your online store, you can close it at any time, without restrictive conditions or mandatory payments.
You can opt for two simple plans, if after a while you are undecided about closing the store or taking some time off:
✔️ Pause and Build Plan: You have the option to pause your Shopify store and continue working on it for a lower subscription fee than usual.
You will still have access to your Shopify admin to edit your products.
Your customers will still be able to view your products, but they will not be able to make any purchases.
✔️ Pause Plan: With this plan you can completely stop your Shopify store for 3 months at no monthly cost.
Your customers will see a temporarily closed store message when they enter your Shopify store.
You can reactivate your Shopify account at any time, or after 3 months, the Pause and Build Plan will automatically activate.
Courses that may interest you
Do you want to acquire more skills for entrepreneurship? We also recommend our courses on Managing your virtual store through E-commerce and Fundamentals of E-commerce