Social media has brought with it a boom in new jobs and specialties, including that of community manager . If you still don't know what a community manager does, we invite you to read our article so you can find out in depth, because here we will talk about the topic, but very briefly. Remember that we will focus on what the salary of a community manager is in 2022.
Before knowing the salary of a community manager in 2022, let's find out what they do and the advantages of this profession in the current market. The truth is that having a presence in the digital world has become a fundamental requirement for businesses and companies, and this only means that more and more community manager job vacancies are requested every day.
What does a community manager do?
The community manager is in charge of managing the digital reputation of a company. This means that his or her duties include creating and distributing valuable content specially designed to impact his or her audience. He or she must also monitor this reach to find better ways to connect and empathize with the public.
The job of a community manager is not easy. You must have the skills and abilities to do the job well. Among these, creativity, empathy and good communication will be essential to lead a company or business to success on social networks.
What are the advantages of a community manager?
It is a profession that, due to the exponential growth of social networks, is in high demand and has gained increasing interest from companies. For this reason, working in this profession has its advantages and even more so in Latin America, where it is a highly sought-after and competitive job.
These are some of the advantages of working in this profession:
✔ Latin America, as we have seen, is a region that is growing in digital marketing, which is why community manager training is increasingly in demand.
✔ There are more and more vacancies requesting community managers, which translates into a great employment opportunity.
✔ Digital marketing is becoming more relevant and recognized every day, so doing a good job on social media is highly valued.
✔ It is a job that allows you to do it from anywhere in the world, so you can expand your services to other parts of the world.
✔ You will be constantly training yourself, because social networks move very fast and it is necessary to stay up to date.
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What is the salary of a community manager?
Now that you know what a community manager does and its advantages, we will explain the most anticipated part: the salary of a community manager in 2002.
It is important to clarify that this salary range depends on experience and other factors that we will explain later.
We will be giving a range in several Latin American countries:
✅ Venezuela: between 832,000 – 1,380,000 (150 – 250 USD)
✅ Argentina: between 30,000 and 70,000 Argentine pesos (230 – 550 USD)
✅ Mexico: between 10,000 and 30,000 Mexican pesos (480 – 1450 USD).
✅ Chile: between 500,000 and 1,500,000 Chilean pesos (515-1500 USD).
✅ Colombia: between 1,500,000 and 10,000,000 Colombian pesos (350 – 2,350 USD).
We have placed the currency in US dollars so that you can have a more general idea. It is important to know that this change was made corresponding to the month of July 2022.
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salary of a community manager
What factors influence a community manager's salary?
There can be many factors that influence the salary of a community manager, however, below we will mention the most common and relevant factors that usually play a common role in the fluctuation of a community manager's salary:
1. Supply and demand
salary of a community manager
This is a profession in demand, and the more community managers there are available, the better their salary offers can be.
2. Experience and knowledge
- salary of a community manager
Depending on experience, work performed and years of preparation, as well as skills and abilities, the salary offer can be improved depending on the position or vacancy available.
3. Skills
salary of a community manager
If you are empathetic in the digital environment, you are proactive, flexible, very creative and you exceed the company's expectations without this improving the salary offer.
4. Tasks to be executed
salary of a community manager
The most common thing as a community manager is that the salary depends on the number of social networks, because managing 1 or 4 is not the same, it also arose from the number of posts and according to the needs of the company. The more work, the higher the remuneration should be.
5. Portfolio
salary of a community manager
Your cover letter is important, so we recommend having a resume or portfolio where you can show your previous experience and demonstrate the quality and value of your work on social media.
Now that you know the salary of a community manager for 2022, you can focus on finding the offer that best suits your knowledge and experience. In addition, you can compare job offers in other countries and start your path in digital marketing. We assure you that the experience of a community manager will be very relevant in any company.
You must take into account training, learning and everything that can add to your profession, because as we know that it is a competitive area, at G-Talent we have Community Manager courses , and on our blog other articles available on digital marketing so that you are up to date with the latest trends.
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Do you want to acquire more skills in Digital Marketing and the expert management of social networks as sales channels? We remind you to also check out our courses Copyrighting on social networks: persuasive sales andGraphic Design for high-impact ADS so that you can get the most out of your online sales channels.
