How Much Does a Graphic Designer Earn?

Before answering the main question of this article, let's clarify a few points, for example: What does a graphic designer do? You can read this information in depth in our article, in addition to answering the question How much does a graphic designer earn? we will give you some tips to set the rate for your work as a graphic designer.

What does a graphic designer do?

The first thing we need to know is what a graphic designer does. This professional is dedicated to the creation of graphic pieces, with the aim of transmitting a message or idea. He is dedicated to the creation of content to publicize all kinds of products, services and brands through different media.

The graphic designer is able to communicate a visual message, using elements, colors, fonts to create a graphic piece that conveys the idea of a campaign, company or product.

Certain skills and abilities are required to work as a graphic designer, for example:

✅ It is necessary to develop your creativity

✅ Learn to manage the different digital tools to carry out the work

✅ Have the ability to develop an idea regarding the requirements of a company or business.

Another important aspect that we will discuss in this article is the possibility of carrying out your professional work as a freelancer.

The work field of a graphic designer is very broad, they can specialize in different areas, for example:

✅ Printed design

✅ Web design

✅ Animation

✅ Media digitization

✅ Editorial design

✅ Video production and editing, among others.

Depending on the area of work, professional experience and tool handling, the salary of a graphic designer can vary considerably.

According to job portals such as Bumerán, a graphic designer earns between 150 and 200 dollars per month on average. This does not include official figures from the Bolivarian Government of Venezuela.

We must take into account that this salary will depend on the experience, tasks or specialties to be performed. The skills of a graphic designer are broad, for this reason it will depend on their specialization and the field in which they work.

If you decide to work as a freelancer, this is another matter, you can even earn more per hour or pieces completed. It all depends on many factors that we will explain below so that you know how to set your salary as a freelance graphic designer.

How to set your graphic designer salary?

Before setting a salary you must take into account certain important factors. We will be talking about how to adapt the rates of your work to the client's requirements. If you want to set a price for your work as a graphic designer you must take into account the following:

1. Level of experience

The level of experience determines the amount of work you can have done in a time, therefore, you have gained a level of experience and knowledge that should be reflected in the salary that matches the person you will work for, because a recently graduated graphic designer is not the same as one who has been working in the market for a few more years.

2. Set prices

You need to determine whether you will charge by hour, set rates depending on the project, or charge for your revision time or changes to the design. These are all statements that you need to make before setting a price for your graphic design work. We recommend that you set prices, always considering the points set out below, keep reading.

3. Project characteristics

The other thing you should take into account before setting prices is the magnitude, complexity and time you are going to invest in the project or work. These are some of the most determining characteristics of a graphic designer's rate, especially if your modality is to charge by project.

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4. Time invested

Whether you prefer to charge by the hour or not, it is still important to establish the duration of each project. This way you can ensure that the time invested is profitable and is in line with the other aspects mentioned.

5. Project value

The fee needs to consider not only the price of the project in terms of time, effort and other costs, but also the value that the project will have once it is finished and your fees should reflect what your project is worth.

6. Customer value

Having experience working on a project and providing value can help build authority in your niche, which can influence your final rate.

7. General expenses and costs

Work will always involve a number of expenses, such as equipment, materials, etc. Keep these costs in mind when setting your rates, as this will ensure that your freelance venture is profitable.

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Tips for setting your salary as a graphic designer

We have already given information on the points to take into account to know how much a graphic designer earns, now let's look at some tips for establishing these prices.

If you feel like you're still not getting it right with this quote thing, we'll share some tips to help you along the way. However, we must clarify that there is no exact science or manual for a concrete answer.

1. Research the market

It is up to you to research the market to determine the rates based on your experience. Ask for all the key details of the project before making a quote.

You can also ask your fellow graphic designers how much they are currently charging, even if they are located in other countries.

2. Know the value of your work

Knowing the value of what you do will allow you to set rates that allow you to earn what it is really worth. For this reason, it is important to do research, so as not to charge an absurd price and at the same time take into account the value of your work.

3. High price to negotiate later.

We always recommend setting your price a little higher, so you can make a compromise when negotiating with the client. Your budget should be large enough to allow for changes, and to be able to set the salary of a freelance graphic designer.

4. Update your rates

You must update your rates to maintain your value in the market. You should not earn less than you should, nor should you increase them too much, but always be up to date so that the value of your work increases with each new project completed.

5. Allows flexibility

There should always be room for flexibility if you get other benefits from your work, but always giving it the corresponding value. The idea is to build a broad portfolio of clients who trust your work and recommend it to other people.