If you want to learn how to persuade through eye-catching headlines and relate to your audience in a different way, keep reading our article to find out What is Copywriting ? and its advantages.
The amount of ads that users read every day is overwhelming, we are surrounded by texts that try to sell us a product or service 24 hours a day. Therefore, what will make the difference in your texts will be good copywriting , a process that is responsible for producing persuasive texts for email content, websites, catalogs, etc.
The person in charge of generating these texts, also called "copy," is known as Copywriter.
How do you differentiate what is and what is not good copywriting ?
Easy! Normal text will always let you see their intentions, you will know that they are selling you a product or service, but a persuasive text will lead your audience to make a decision without being guided solely by the idea of buying.
What are the most common mistakes in texts?
1. Wrong text
The main problem with a text is its lack of coherence, grammatical and spelling errors, and poor language.
The person in charge of copywriting must have a talent for writing, know how to write and be a specialized writer so that your copies have quality and achieve the objective.
2. Lack of credibility
If your company has no credibility and a good reputation, a good text will be of no use. We return to the issue of coherence. You must offer credibility and ensure that your company delivers on its promises.
This goes hand in hand with a good relationship with your audience. Before offering something you must connect with emotions and feelings.
3. Less is more
Copywriting doesn't need a lot of words to convey a message, it's not necessary to cram everything into a single idea, because you can communicate with different target audiences in different ways without wanting to lump everyone together, because you'll end up not communicating with anyone and having an empty message.
4. You don't have a defined tone
You must define a tone and style to communicate with your audience. Using clear and simple language is very important. If you need to explain the concepts you are addressing to your audience, that is also valid.
Don't focus only on talking about the features of your product or service and forget how they can help or solve your customer's problem.
Remember that your audience is interested in solving their own problems, so focus on the benefits you can offer and not just talk about yourself.
After learning about some bad practices that do not serve to persuade your audience, we can move on to those that can make your writing a good hook.
To talk about good practices, let's go back to the question: What is copywriting ? The concept of copywriting refers to the creation of persuasive texts. This means that its main objective is to persuade. And what are the persuasion tools used in the creation of good copywriting ?
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Copywriting Resources
Copywriting relies on the following psychological principles to make writing more efficient. These principles aim to speed up the decision-making process, preventing it from taking up too much time and energy.
1. Copywriting Reciprocity
This principle is about give and take, and suggests that humans have a natural tendency to respond to a positive action with another positive action.
Social approval: Humans tend to make decisions based on the references or influences of others, and the more people choose something, the greater the probability of other people being influenced to make the same decision.
2. Copywriting Affinity
It is the psychological principle that suggests that we relate to people who are similar to us, whether in experiences, abilities, tastes, etc.
3. Copywriting Authority
We tend to be guided by or obey those we consider superior, out of respect.
4. Copywriting Commitment
A person who feels committed may feel obliged to act in a certain way in order to be consistent with the mission assumed.
5. Copywriting Shortage
When faced with the idea of losing something, the mind reacts emotionally and tries to avoid that feeling.
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Once we take these psychological principles into account when writing our copies, another point that is no less important is the following:
Know your audience - Copywriting
This is one of the most important points, because if you don't know who your text is aimed at, you won't be able to convince them to make a decision. If, on the other hand, you know your audience, you know what they need and you understand how to communicate with them, you will be halfway there.
In addition to knowing your audience, it is necessary to locate them in the purchasing stage they are in, and understand how to create the necessary content to help them.
Copywriting is a necessary process for your marketing strategy. It will undoubtedly give you advantages because through a good text you will be able to influence the right person. In addition to building a good relationship with your target audience and being part of the entire purchasing process.
Consider that it is very important to stand out these days, and a persuasive text can save you time and money.
Copywriting , on the other hand, is an increasingly popular profession because it allows flexibility, you only need a computer and internet. And soon it will become more and more necessary for the creation of valuable and quality content.
If you wish to train in this profession in At G-Talent you will find a specific course to get you started in this world of persuasive texts, with which you will receive more personalized training and obtain a certificate. Don't think twice, if you like writing and are interested in training as a copywriter , you also need to know SEO positioning step by step.
For this reason, we invite you to continue reading the entries we publish frequently on our blog to keep up to date with all the news on marketing and sales trends. In addition to having other schools such as technology, personal development, entrepreneurship, finance, Microsoft, etc.
What are you waiting for? Join the professions of the future. Every day, marketing demands more and more professionals specialized in different areas.
Courses that may interest you
Do you want to acquire more skills to dominate the world of sales and persuasion? We recommend our Community Manager, Email Marketing and Digital Marketing Diploma courses.
