First impressions are what count. Have you ever read this phrase? This can certainly be applied to the idea that customers have of a product. The first impression of your product is very important, because you have very few seconds to capture your customers' attention. Therefore, you must do creative work when taking photos of your products so that they can stand out. Here we will show you some ideas for a product photo shoot. Take note so that you can capture photos where they look amazing and people can't resist.
Nowadays, the most important thing is to capture your client's attention, because we are constantly bombarded with information, products, etc. And there is a lot of competition and some will stand out for their creativity. In this article you will have ideas to attract your clients' attention and help you sell more.
Ideas for your product photo
1. Make a scene
The protagonist is undoubtedly your product, however, it is also necessary to pay attention to the entire area surrounding it. If you have a good scene, your product will stand out, but if, on the other hand, you have a scene that is too busy, it is likely that your product will get lost and be overshadowed by other elements.
A good idea to help you set up a scene for your product photo could be to draw inspiration from the uses of the product, you can use the experience, that is, use the product in the environment in which it is intended to be used. If it is a beer, for example: you could set up a set on a table, with some snacks and a football match on TV in the background. This background can help customers imagine the experience they can have with your product.
A widely used technique to highlight products in product photos is blurring. You put the product in front and blur the one in the background to capture the product in the foreground.
2. Zoom photos
Zoom photos or close-up macro shots, which you probably see in restaurants, serve to evoke the senses with food, bringing the melted cheese on a pizza closer to the shot. This encourages us to buy, because when it comes to eating we are looking for something provocative and tempting.
In addition to zoom or macro shots, you should incorporate full photos of your product photos to provide your clients with more information and details.
3. Photo editing
In addition to a good backdrop, zoom or macro photos, it is important to edit your photographs to give them a more professional finish. To do this you need to use editing software such as Photoshop or Adobe Illustrator , but these are not such simple tools; you will need to watch a tutorial first or hire a graphic designer to help you with this work.
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product photo
4. Show all sides of the product
People want to see as many photos of the product as possible, so in product photo shoots you should take as many faces of the product as possible, the more the better. Make sure you take photos in all available colors, don't leave it to the customers' imagination.
5. 360 degree photos
The advantage of having the product in hand is that customers can look at it from various angles, hold it and touch it, but when buying online this is not possible. Try to have 360 shots of the product photo , to give your customers a different experience, allowing them to see the product from all angles.
6. Show people using your product
Most people like the idea of seeing how someone else's product looks or is being used, because they get an idea of how they would look using or wearing your product. Make sure to take photos of the product with people using it, this will help sell it.
7. Use accessories
Using props in your photography can help customers get an idea of how your product would look, whether it would be useful to them, or whether it would look good in combination with another product.
8. Show experiences
In addition to taking product photos and having the opportunity to display them, you can also share experiences and convey your brand's personality. Remember that each photo, color, and element have to match your brand. You can also offer experiences, not just selling a towel, for example, but also adventure, relaxation, sun.
All of this goes hand in hand with what was stated above, use people showing your product, create a scene or situation where you can show, in addition to the product that should be the focus of attention, you can generate emotions and experiences for the user.
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We hope these ideas for your photographs will help you get a clearer picture of what you want for your business. Remember that the world of e-commerce is becoming more and more demanding. There are many people doing great things, selling their products in the most creative and original way possible.
Remember that photography is one of the only ways you have to show your products, capture the attention of your potential customers and ultimately make the sale. Nowadays you can even achieve great ideas with cell phone cameras, you have the opportunity to take incredible photos, and thus stand out and sell more, you should always aim to be original.
Seek inspiration from big brands, follow examples and strive to innovate every day to achieve great things.
Courses that may interest you
Do you want to learn and master the best graphic design software? Here are some of our most outstanding courses so you can master these tools like an expert: Adobe Photoshop CC2020 Fundamentals, Free Adobe Illustrator Course for Animation and Adobe Premiere from Scratch.
