After creating your e-commerce, where everything is operational and how it should be working, your concern as an online business will be the conversion of your website. Ensuring that the conversion of your e-commerce, looking at the structure of each product sheet, always increases or remains the same will be one of the challenges on your way to achieving success in billing constantly.
A good product sheet fulfills the objective of sharing product information with users interested in purchasing.
We detail everything you need to take into account to ensure a fantastic shopping experience on each of your product pages.
Let's start with: What is a product sheet?
We can describe a product sheet as a page on your website where we provide all the information about the needs that your product satisfies and its main characteristics.
This product sheet is not a complete e-commerce product sheet if it does not have a CTA (Call to Action), a button that redirects to the payment gateway.
Other objectives that your product sheets must meet:
Communicate
Product sheets, being one of the most important sections of your website, must ultimately share everything about your product, from what it offers and what it doesn't, to how it works.
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Seduce
Each text must focus on sounding attractive to the user who visits the product, encouraging and inviting them to buy.
Attraction
Each of your product listings must comply with the necessary optimizations so that they can appear organically in search engines like Google to attract people who are really interested in what you offer. You should also keep in mind, if you want to grow at a faster rate, to use paid strategies to attract traffic such as Facebook Ads, for example.
What should be the structure of your product sheet?
Product name and description
This is where most of the information is focused. This section is vital for the positioning we were talking about.
It is important to show the price of the product from the beginning.
All you need to take into account in this section is:
- A clear and descriptive name of the product
- The price of the product
- The necessary technical specifications
- Components or ingredients if applicable
- Warnings or contraindications
- Recommended ages, if applicable
Photos or videos
If your product is a physical product, it becomes essential that you share a preview of what your product looks like and how it is used. The goal of this is for the future customer to understand exactly what what they are going to buy looks like and what their experience will be with the product in their hands.
Be careful not to post any image or video on your listing. Always take care of its appearance in order to control what you convey to the client. Focus on ensuring that the photographs you share project the main characteristics of your product.
We will add at this point that it is very valuable for your client to show them different angles and the different colors of your product.
Customer Testimonial
It's amazing how online shoppers need feedback and recommendations from others about your product. If you have reviews of your products, share them in a section of your product page, in order to generate much more confidence and influence the purchasing decision of your future customers.
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The characteristics of e-commerce are very distinctive both for users and companies. These are very specific qualities that allow us all to enjoy the different advantages of e-commerce, whether for selling or buying.
Products in stock
You cannot forget to detail the availability of your product. It can create a bad taste if, by not having this element in your product sheet, potential customers end up adding the product without you having it in stock.
Additionally, it would be a good idea to add how long it will take your customers to have your product after purchasing.
Share option
Adding options or buttons so that users can share your product listings on social networks can greatly improve your sales because many people prefer to be interested in buying products that their friends and acquaintances recommend.
Some more tips
Think about the responsive design of your product page: (remember that most users buy from their phone), so don't overlook optimizing your website for a good experience from the phone.
First, think about your customer: before writing the product sheet, think about who your customer is, what they are concerned about, what exactly they are looking for, make each text speak directly to them and watch how your sales increase.
Always be honest: Always be honest with your users about the product they buy and the benefits it actually generates. Inflating the features of your product will generate dissatisfaction in whoever becomes your consumer.
Let your brand be defined by originality: always be aware of your competition, what their product sheets include and always try to stand out from them. Consumers like creative and different brands.
Increase your average ticket: Add a section to your product page with other products from your catalog that you recommend or that are complementary to the main product that users arrived for. This could increase your sales volume.
Don't copy: Google penalizes those who resort to plagiarism with low positioning. We know that you will not use this strategy but we wanted to mention it anyway.
Finally, don't underestimate the selling power of your product listing. It's true that many products (due to demand) sell themselves almost on their own, but there are others that don't work in the same way and that's where your power of persuasion through your product landing page comes in. Remember that your product may be offered online by many other brands, and the fact that they prefer you will also be a result of your power of seduction.
If you want to learn more about e-commerce, sign up for our Create Your Store on Shopify course. Here we share with you absolutely everything you need to effectively manage your e-commerce with one of the most intuitive and most used platforms in this world of virtual stores.
Courses that may interest you
Do you want to acquire more skills for entrepreneurship? We also recommend our courses on E-commerce Fundamentals, Entrepreneurship for Freelancers and Creating Your First Store on Shopify.
