If you are thinking of taking the Google Certification, it is a very good way to understand this tool in depth, but for this you must prepare very well and in this article we will give you some tips on how to prepare to be successful.
Nowadays, having Google Certification is becoming more and more necessary. In such a competitive world, companies are demanding training in the area of digital marketing and it is necessary that you prepare for these exams.
What is a Google Certification?
It is important to be very clear about what a Google certification is. This is a professional accreditation issued by Google for people who demonstrate competencies and skills in some basic and advanced areas of Google. These are based on online training programs that Google gives in various branches, where they are evaluated and approved to receive said certification.
Google Certification is nothing more than an evaluation of accredited people according to their area of knowledge or competence. These certifications have great influence throughout the world, due to the weight that Google has.
What are Google Certifications?
If you are considering having a Google Certification , you should know what types of certifications it issues. Now, you should know that there are two types of certifications that Google offers, these are:
1. Google Adworks or Ads
This has to do with, and is linked to, SEM positioning, that is, those who specialize in Google ad campaigns.
2. Google Analytics
This is closely linked to analytical tools that help you demonstrate how viable or how good your marketing strategy is. It is the one that specializes in the management and study of data.
Advantages of Google Certification
As we mentioned before, due to the weight that Google has due to its influence around the world, there are many advantages that come with a Google Certification . So here we will mention some of those benefits:
1- Offer training so that we can compete when creating SEM ads on Google and measure their results.
2- It provides an accredited professional reputation, and this is thanks to the great popularity and prestige that Google has worldwide.
3- Thanks to the two types or classifications of certifications that Google provides, you will be able to perform well in the analytical area or also in SEM advertising and positioning.
4- For advertising or marketing agencies, if the majority of their employees obtain Google Certification , it will be much easier for them to become part of Google Partners .
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The first thing you need to know for the Google Certification
The exam has been free for several years, and you can take it as many times as you need to pass it. What Google is aiming for with the free exam is that you can pass the exam and be officially qualified to use this tool, but it will also require some basic knowledge to be able to pass.
It is also important to keep in mind that there is not just one certification - we have both the Google Ads and Analytics certifications, and there is not just one Ads certification either - but rather there is one for each type of campaign that we can use.
In addition, the platform provides you with the necessary knowledge in the Google Analytics Academy, where you can find what you need to learn and study the topics.
Study for the Google Certification
Here we will give you a preview of the topics that will appear, no matter what:
✅ If you want to pass the exam, you must study, and the first thing you need to know is the account structure and its permissions. By knowing it, you will be able to take advantage of the properties, views, and users.
✅ You must know how data processing works. And this has to do with the recovery of data that is excluded from a filter. This way Google understands if you are clear about the process and delivery of data.
✅ Knowing the difference between metrics and dimensions is essential to be able to cross-reference them in reports. Here you will have to demonstrate that you understand the data that a website collects and what you can do with it.
✅ Have information on the measurement sections, i.e.: audience, acquisition, behavior, conversion. Most likely, these aspects will appear that you need to know in order to analyze a website.
✅ You need to know how to interpret basic metrics and dimensions to meet basic business objectives.
✅ What are the reports and how to generate them. This is essential because the necessary filters and segments come into play.
How to configure events and objectives. This is extremely important to get the most out of the tool and you will surely be asked this question.
✅ Perhaps some questions about attribution models and multi-channel funnels. Although they are somewhat more advanced functions, it is still worth knowing them.
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Taking the exam
It lasts 90 minutes and has approximately 70 questions with multiple answers. You can access the exam through the Google Partners page. You must get at least 80% of the questions correct to pass the exam.
Pass the exam
When you pass the exam you will be able to print the certification, and also extract a reference link. This certificate is valid for 18 months from the date you pass.
Now that you have passed, we recommend that you start putting your knowledge into practice.
Courses that may interest you
Do you want to acquire more skills to master the world of digital marketing? We remind you to also check out our courses on Google Ads From Scratch, Digital Marketing Diploma and Email Marketing.
