According to data from BGreat Chile , there are several factors, which apply to all types of profiles, that lead candidates to reject job offers made by recruiters: some of these reasons are related to unattractive “ employer branding” , that is, the image that the company projects to the outside world, spelling mistakes and, of course, the fact that the offer does not match what is sought. Here are some tips for writing a successful job offer.
Thus, more than 80% of people actively seeking employment directly reject a job offer whose conditions do not meet expectations. The values promoted by a company are also very important, since 68% of candidates would reject an offer published by a company that does not take care of its Employer Branding .
At the same time, 38% of candidates reject offers that do not show the company they are going to work for; 35% reject those that do not indicate the type of contract; and 32% reject offers that have spelling mistakes .
In the case of the importance given to the publication of salaries, there are differences between employed and unemployed people. While 28% of employed people would reject an offer that did not indicate the salary, when it comes to unemployed people, the percentage drops to 21% .
These data highlight the importance that candidates attach to the content of job offers posted on online portals. For this reason, writing the offer correctly helps to filter the best CVs for the position, saves the recruiter time and gives prestige to the company.
Here are 10 key tips to ensure that your job offer gets the expected return:
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Tips for writing a job offer in Chile
1. Think about the ideal candidate
Before writing and publishing the job offer, it is necessary to search the databases to find out who would be the ideal candidate. Reviewing different profiles and descriptions helps to write the offer in a more specific way and narrow down the knowledge that is of interest.
2. Look at other similar offers
Researching what the competition is doing, observing how they describe their vacancies, what they offer and how they select candidates inspires the recruiter when writing the offer.
3. A concrete and simple title
Using the terms that are commonly used for the job title makes it easier for the candidate to know what position they are applying for. In addition, it is important to be clear and concise, avoiding acronyms and words that do not add value.
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4. Include the offer in the correct category
The job offer must be included in the corresponding category so that it appears in the searches of interested profiles and, thus, receive all possible applications.
5. Write an attractive offer
Quality when writing a job offer is paramount. It is necessary to prepare a good text that is not too long but contains as much information as possible. This includes correctly describing the characteristics of the job, the skills and knowledge required and the benefits that the company can offer.
6. Add knowledge to the offer
When posting a job – on BGreat or other employment platforms – it is important to indicate what skills are required. This will help the positioning of the job and will make it much easier for the candidate to find it.
7. Avoid discriminatory terms
Although on some platforms, such as BGreat, they are not allowed, sometimes they can be hinted at in the wording of the offer. It is essential to avoid any discrimination in the offer based on sex, age or other personal issues.
8. Publish your salary, whenever possible
Although there are many companies that prefer not to do so for strategic reasons, it is recommended to include it whenever possible, or at least indicate a salary range that can then be negotiated.
9. Do not abuse Filter Questions
Screening questions in job offers are a very important aid in filtering and making decisions about the suitability of the candidate. However, it is important not to overuse them. It is recommended to include only the necessary questions, and not too many, to make it as easy as possible for the candidate to register.
10. Share the offer on social media
Finally, sharing the published offer on other social networks helps to spread the word about the vacancy and gives more visibility to the search. Methodological note – Tips for writing a job offer: Online survey conducted with the BGreat company panel and a representative panel of the population in Chile.
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