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LIGHTNING20SEP

LinkedIn Ads

Learn how to run campaigns and become an expert in LinkedIn Ads. Apply digital marketing and position your company in the corporate sector.

By Pablo Cruz | Strategy Director at Focus Media / Digital Consultant

👥 1.362
(10)
$13.99 USD $74.99 USD

15 day refund guarantee

This course includes:

▪️ 9h 40m duration on demand

▪️ 85 lessons

▪️ 8 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

Additional Resources

⚑ Certificate of completion

What you will learn

🟧 Learn LinkedIn Ads step by step.

🟧 Generate advertising campaigns that do get you quality leads.

🟧 Understand how artificial intelligence (AI) works in advertising.

🟧 Attract customers with digital marketing campaigns.

🟧 Learn to master LinkedIn (and learn more about digital marketing).

🟧 How to make a digital strategy and media plan
Learn more about digital marketing.

Course content
U1: Understanding LinkedIn Ads
  • Introduction. What are we going to talk about in the course?
  • Index What will you learn?
  • LinkedIn
  • How do campaigns work?
  • LinkedIn Overview
  • Creating and configuring an advertising account
  • Basic tools
  • How will LinkedIn charge you?
  • Payments and billing
  • Access and security
  • Closing of module. How did it go?
U2: Campaigns in action
  • Introduction What are we going to talk about?
  • Campaign objectives
  • Campaign Setup
  • Campaign: Brand awareness
  • Campaign: Web traffic
  • Interaction Campaign
  • Campaign: Video Views
  • Campaign: Lead Generation
  • Campaign: Possible candidates
  • Campaign: Website Conversions
  • Campaign: Job applications
  • General structure
  • Conversion funnel
  • Closing of module. How did it go?
U3: Communication and announcements
  • Introduction. What are we going to talk about?
  • Importance of communication
  • Content on LinkedIn
  • Types of advertisement
  • Single Image Ads
  • Carousel Ads
  • Video Ads
  • Text Ads
  • Ads to highlight
  • Ads to get followers
  • Advertisements with document
  • Conversation Ads
  • Event announcements
  • Locations and audience network
  • Closing the module How did it go?
U4: Segmentation.
  • Introduction What are we going to talk about?
  • Buyer Persona
  • LinkedIn Profile
  • Types of segmentation
  • Audiences and characteristics
  • Matched audience
  • Matched audience (Practice)
  • Account-based marketing
  • LinkedIn Policies
  • Good practices and common mistakes
  • Closing the module How did it go?
U5: Plan your strategy
  • Introduction What are we going to learn?
  • Campaign landing - Internal
  • Campaign landing - External
  • Plan your media strategy (IMPORTANT)
  • Remarketing strategies
  • Remarketing strategies (practical)
  • Conversions
  • Insight Tag
  • Bidding Strategies and Offers
  • Budgets How much and how to invest it?
  • Closing the module How did it go?
U6: Measure and optimize
  • Introduction What are we going to talk about?
  • Detailed features and performance graphs
  • Bid Optimization
  • Budget optimization
  • Ad Optimization
  • Audience Optimization
  • Landing optimization
  • Communication optimization
  • Conversion Optimization
  • Structure optimization
  • Measure what you do!
  • UTM's
  • Loker Studio
  • Semrush
  • GPT Chat
  • Closing the module How did it go?
U7: Master LinkedIn Ads
  • Introduction What are we going to learn?
  • Master LinkedIn Ads
  • Disapproved Ads and Advertiser Support
  • Research your competition
  • Business Manager
  • Learning Center
  • Closing the module How did it go?
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion

Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.

__
Downloadable resources:

📎 Set of complementary materials:

▸ PDF - About the course
▸ Link - How to make a successful media strategy?
▸ Link - Where do your ads appear?
▸ Link - Buyer Persona Generator
▸ PDF - Create your Buyer Persona
▸ Link - Account Based Marketing
▸ Media plan template
▸ Link - Learning center

Description

✔️ LinkedIn Advertising is one of the most prominent and relevant elements in digital marketing, with a focus on B2B, as it allows you to reach companies and decision makers that are difficult to reach through other platforms.

Advertising in the digital marketing environment is a task that many can carry out, but in order to achieve sales and meet digital objectives, not everyone can do it. In this way, you will be able to position your company, services, or website in the prominent places on LinkedIn.

Within the digital marketing universe, there are numerous tools that are essential to achieve the desired results, and LinkedIn Ads is one of the most influential.

This course will give you the skills to create digital campaigns on LinkedIn Ads from scratch, and upon completion, you will have become a complete expert in the field. There are 7 modules:

1. Understanding LinkedIn Ads
2. Campaigns in action
3. Communication and announcements
4. Segmentation with a focus on B2B segmentation and market
5. Plan your strategy
6. Measure and optimize
7. Master LinkedIn Ads

Running a LinkedIn campaign is easy, but if you don't do it correctly, you'll just waste your budget without generating the results you're looking for. It's important to plan ahead before running any paid efforts.

Some notable topics to consider are:

✅ Understand the LinkedIn Ads platform in depth.
✅ Familiarize yourself with the structure of the sales funnel conversion funnel
✅ Identify your potential client on LinkedIn.
✅ Create effective ads.
✅ Develop campaigns for Leads, Positioning, Conversions, among others.
✅ Manage the budget accurately.
✅ Design a solid audience strategy.
✅ Use campaign planning tools.

We will discuss best practices for effective positioning, successful ad generation, ad varieties, and consider best practices for providing users with an exceptional experience.

We will delve deeper into identifying who ranks high in LinkedIn searches and how we can reach those levels.

We will work with downloadable support material, and you will have access to a real account with campaigns that have already generated results.

By completing this course, you will become an expert in a vital aspect of digital marketing: advertising on the LinkedIn platform through LinkedIn Ads.

Companies from all industries invest in the development of their teams with this course from G-Talent and Pablo Cruz

Customer Reviews

Based on 10 reviews
40%
(4)
60%
(6)
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S
Sofía García
Contenido actualizado y de alta calidad

Muy bien estructurado y excelente explicación.Me gustó el curso

M
Martín Fernández
La fórmula secreta para el éxito

excepcionalmente práctico, se enfoca en estrategias tangibles para el mundo real de la publicidad en la plataforma. La estructura es clara, con ejercicios relevantes y análisis de casos reales.

A
Ana Sánchez
Aprendí todo lo que necesitaba saber

La metodología del curso es muy práctica y enfocada en resultados. Aprendí a optimizar mis campañas y a alcanzar un ROI más elevado

Ver más reseñas

Pablo Cruz

Strategy Director at Focus Media / Digital Consultant

About Pablo Cruz

Strategy Director at Focus Media / Digital Consultant

✔️ A leading digital marketing specialist with a solid track record in developing effective advertising strategies. With an unwavering passion for the digital world, Pablo has successfully led campaigns for renowned brands in sectors such as B2B, real estate and staff recruitment, positioning himself as a benchmark in the industry.

Throughout his career, Pablo Cruz has demonstrated an exceptional ability to design and execute digital strategies that generate tangible results. As Director of Strategy at Focus Media, he has been responsible for guiding teams in creating advertising campaigns that not only reach the right audience, but also maximize conversions and return on investment (ROI). His deep knowledge of sales funnels and results-oriented approach make him a top-notch digital consultant.

In his role as an instructor at G-Talent, Pablo has developed the Google Ads Complete 2024 course, aimed at professionals who want to master online advertising. With this course, he shares his advanced knowledge and proven practices, offering his students the tools necessary to effectively create, optimize, and analyze Google Ads campaigns.

✔️ Why choose Pablo Cruz's course?

▪️ Experience and Passion: Pablo combines his vast experience in digital marketing with a genuine passion for teaching advertising strategies that really work.
▪️ Effective Strategies: Their course covers everything from campaign creation to advanced optimization, ensuring that students can apply what they've learned immediately.
▪️ Guaranteed Results: Pablo's students highlight his ability to simplify complex concepts and his practical approach, ensuring applicable and successful learning.
▪️ Practical Approach: The course is designed so that each student not only learns how to manage Google Ads, but also manages to optimize their campaigns to obtain the maximum return on investment.

If you want to take your digital advertising skills to the next level, Pablo Cruz is the ideal instructor. Sign up for his LinkedIn ADS course and learn how to create effective campaigns that maximize your results in the digital world.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

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