Google Analytics Key Metrics

Google Analytics Metrics are a tool that Google makes available to us for free. If you are not yet familiar with Google Analytics Metrics, in this article we will explain the main ones that you will find available.

The first thing you should know is that Google Analytics is a web measurement tool that is based on cookies. What are cookies? It is a portion of data that is sent by a website and stored in the browser so that the website can consult the information at any time.

This is how Google Analytics extracts data to create website measurements.

A metric, on the other hand, is the numerical value that accumulates during browsing time and is the information that is sent to Google Analytics . Metrics are very important to evaluate performance and improve results. However, this value alone will not tell us anything, which is why a professional is needed to interpret this data.

What are the main metrics in Google Analytics?

If we want to make good use of the Google Analytics platform and get the most out of it, we first have to be clear about what we want to measure and also know the data that this tool offers us.

For this, it is important to know what each metric represents. And these are some of the most important ones that we will find in Google Analytics :

1. Visits

Every time a person clicks on the website, this visit is recorded. This is the main measurement that metrics provide to determine the performance of the digital strategy.

2. Unique visits

This refers to the number of unique users who have visited the website, which tells us the number of different users who access the website.

3. Number of page views

This is the total number of times a page has been viewed. This number will always be greater than the number of visits and unique visits.

Pages/session. This data indicates the average number of pages viewed in each session, including repeats.

4. Session time

This is the average time that a user spends on a website. You can use this information to determine how long users spend on the website depending on the content, where they visit from, etc. This is one of the data that Google values ​​most when determining whether an entry is interesting or not.

5. Bounce rate

This data shows the number of visitors who entered the website and left without visiting any additional pages. It is essential for analyzing user behavior and is the key to understanding the interest generated by the content or design. If the user searched for what they found, lower bounce rates will be obtained.

Don't forget that these are some of the main or most common metrics that may interest you to measure your strategy, but each website has different objectives and audiences, which means that you may need some other data that will be more relevant to your analysis.

There are other basic metrics that will allow you to describe your audience:

1. Demographic data.

This data provides us with information that will allow us to segment the audience by sex and age. In this way, we can focus our efforts directly on the profile that most frequently visits the website.

2. Geographic information.

This information will help us segment by location and language to adapt the content.

3. Returning visitors.

Returning visitor data will allow us to know how many people visit the website more than once, in order to analyze the behavior of your target audience and the strategies you should improve to attract them.

4. Technology

This information allows us to know the operating system, browsers and devices from which users access the website.

Benefits of Google Analytics Metrics

There are hundreds of advanced search programs and applications to create this type of data reports, however, Google Analytics stands out with a large series of benefits that it provides, and these are the following:

✅ It is completely free.

✅ It offers a very complete analysis of the visits that reach your website, such as personalized reports, advanced segmentation, dynamic graphics, and much more.

✅ It is fully compatible with Google AdWords, allowing you to obtain all the indicators related to the return on investment of AdWords.

✅ It is intuitive, which makes it very easy to use.

✅ It is fully compatible with any website, regardless of its size.

✅ It allows you to track all Google AdWords campaigns, web positioning, email and keywords in real time.

✅ Provides a secure service.

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With this FREE guide you will learn the terms to boost your business by learning to interpret Digital Marketing metrics to make the best decisions about your sales strategies.

What goals can you measure with Google Analytics?

Some of the goals you can measure with Google Analytics metrics are:

1. The destination

A destination goal is met when the user accesses the website through a specific URL.

2. The duration

This is true when the user remains on the page for an estimated time. This is very interesting if you want to analyze a blog.

3. The event

refers to a call to action located somewhere on a web page, for example, a banner or video.

As we have discussed throughout the article, the basic metrics of Google Analytics allow us to obtain relevant information for evaluating the results. You can evaluate user access to the website, the most important words from the SEO and SEM analysis, the latter you can obtain more information about SEM vs SEO so that you have a broader vision.

We suggest you continue exploring to discover all the functions of Google Analytics , and learn which are the most important metrics to improve your business, you have the option to download the reports in PDF, Google Sheets or Excel .

Courses that may interest you

Do you want to acquire more skills to master the world of digital marketing? We remind you to also check out our courses on Google Ads From Scratch, Digital Marketing Diploma and Email Marketing.