SEO positioning consists of optimizing the content of a web page to appear among the first search results on Google. If you would like to know in detail what this tool is about, you can read Seo marketing boosts your brand .
In this article we will explain SEO positioning step by step so that you know how to apply it and your website complies with the best SEO practices.
How is SEO positioning applied?
The first thing you need to keep in mind may seem obvious, but it is important that you first have a website that guarantees the best user experience, clearly transmits the content and you will have a lot of ground gained to carry out SEO positioning step by step and optimize user searches.
Here we break down the SEO positioning techniques that you should take into account for your SEO positioning strategy:
ā Search for keywords
ā Mobile optimization
ā Loading speed
ā Authority
ā External links
1. Search for keywords for good SEO positioning
The main SEO positioning strategy, you could say, is keyword research. It involves researching the most appropriate keywords to use on your website. If you do good research, the main objective is to understand how people search for something directly related to your product or service.
Choosing the right keywords will drive a large volume of traffic to your website and will make all the difference in your strategy.
We give you a very simple example so that you understand the importance of keywords in SEO positioning:
For example: You're John and you own a supermarket. Chances are your website is called "John's Supermarket." But if you do some keyword research you might find that "supermarket" has a search volume of 1,500 searches per month, while "Market" has 40,000. That means using the word "Supermarket" instead of "Market" tells Google that your website is what people are looking for.
However, this SEO positioning research continues, because once you select the word "Market" you will realize that you are competing with a large number of brands that dominate the word and are very well positioned in the search, in this case what you should do is focus on the geographic location of your business or market niche.
By including this information on your website, you will be telling Google where your business is located, so that people searching by location can find your store.
2. Mobile optimization for SEO positioning
Nowadays, another important element in any SEO positioning strategy is to ensure that the website can be accessed without problems and has a positive user experience. For this reason, you must consider that more than 50% of web traffic is done through cell phones. So it will be necessary to optimize the website so that they can access it this way.
Because of this, it is highly recommended that you optimize and pay maximum attention to the mobile version of your website. Google values āāthis aspect very highly and often uses the Mobile First Index to crawl the mobile version first in order to place it in the appropriate position.
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3. Loading speed - SEO positioning
One of the things that users value most is their time, they can even leave the page before it loads the content. This suggests that we need to pay attention to the loading speed of web pages, this must be optimal to improve this experience, since it is a factor that Google takes into account when evaluating when positioning a page.
Therefore, avoid loading it with multimedia elements and heavy images and you will achieve a cleaner and more professional image. You will also reduce the loading time and this will improve SEO positioning .
4. Page authority - SEO positioning
The most important thing to have authority in a search, or in other words, to gain the trust of users, is to create valuable content that answers users' questions. This is a key element for Google to consider the most complete and best-valued information to present it in a certain order.
If you want to gain authority, you must create relevant and useful content on your topic or specialty. It is not only about offering your product and service but also relating the posts with informative content.
5. External links ideal for SEO positioning
External links are those that point to your website from another website. This is a valuable SEO positioning technique that will help with the authority of your website. This way, the traffic to your website will increase, which means that more people will visit the site and learn about your product or service.
External links can arise organically and work very well. This means that another website uses your content to provide value. The best way to create these types of links is to produce high-quality content that is a reference for the sector in which you operate.
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Now that you know SEO positioning step by step and some of the SEO techniques that exist, you just have to put them into practice. We recommend that you start evaluating the previous points of your website, and you can use WIX or SEO Wix, this tool offers you SEO recommendations for your website.
If you put the recommended techniques into practice, you can get your SEO positioning strategy off to a good start. However, this is just an introduction that can give you an idea of āāSEO positioning, but you should keep in mind that it is a more in-depth and rigorous work.
You need to constantly evaluate the functioning of SEO positioning to ensure that your website is up to date, any minor change can affect the functioning and alter web positioning.
Courses that may interest you
Do you want to acquire more skills to master the world of digital marketing? We remind you to also check out our courses on Google Ads From Scratch, Digital Marketing Diploma and Email Marketing.
