We are in the famous digital age. All marketers have been waiting for this era to arrive for a long time. During that wait, the COVID-19 pandemic arrived, accelerating everything related to digital. Therefore, the digital age has become more present than ever, catching some people off guard.
Nowadays, coordinating virtual conferences, accepting work from home, optimizing the way we conduct meetings with clients and suppliers, coordinating the team virtually, is the new reality for a large majority of professionals. It is worth noting that many companies that are not involved in this topic have a great disadvantage compared to other companies that innovate their models to this new era of digital marketing.
It is not enough to just launch the business into the digital marketing era; rather, you must have prior knowledge and know how to implement each tool to do so. Therefore, it is important to study or learn digital marketing.
Digital marketing is based on promoting a brand or business through the use of all digital channels.
App stores such as Google Play, Apple Store, the web, Gmail marketing and advertising banners are some of the most used channels for brand advertising through digital marketing; this will increase the reach of many users.
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Why is it necessary to study or learn digital marketing?
One of the main advantages of studying or knowing about digital marketing is that, as the days go by, many companies are looking for professionals who master the subject of digital marketing; this in order to increase their views with users and know or be up to date on the new forms of business that are usually constantly present.
Clear proof was Jeff Bezos, creator of Amazon ; in 2011 he was mentioned as the richest man in the world; this example highlights the importance of digital marketing .
Below, we will teach you the reasons for the importance and why a person with knowledge in the subject of digital marketing becomes a fundamental pillar for any company or business.
Building strategies
Within digital marketing we can play with the creation of strategies for our business. Knowing your product and knowing about digital marketing will allow you to create strategies and apply them in different ways as you wish and believe are most beneficial.
For example: if you create a casual clothing store, you can offer women's clothing, different from men's; you can also focus your advertising only on people close to your business or make it visible nationally or internationally.
Optimize sales channels
As we have already mentioned, the business world is constantly changing. Understanding and staying one step ahead of these circumstances will be very important in order to know when to modify and how to implement the business strategy.
Knowing the customers
It is of utmost importance that you know your customers; we all know that sales are achieved through the relationship you have with customers. This allows you to know what is trending and what customers really want so that you can offer it to them.
Labor market
As you have seen in this article, businesses revolve around the world of digital marketing ; which justifies the importance of why learning or knowing digital marketing.
Whether you are an entrepreneur or want to get better job opportunities; definitely knowing about digital marketing will guide you on the path to the future.
Surprising details of Digital Marketing
Below, we'll show you some interesting facts about digital marketing that you may not have seen before.
Having a blog is of utmost importance in digital marketing . This is because it influences more than 60% of your customers' purchasing choices. The blog makes a difference in search results and your company's SEO . This is why you should take care of the content of your blog.
Many web users prefer video format. Within digital marketing, the audiovisual medium has gained more value; this is above text communication. Therefore, it is vital that you adapt your messages to this format, especially those you publish on your social networks.
The area of mobile video applications is growing exponentially. It is important for you to know that moving images are the ones that sell the most. Therefore, if the client has a mobile application where they can see them, then your sales possibilities will be much lower.
The vast majority of people carry their mobile devices everywhere and view their emails on them. As a result, the emails they send must be adapted to the new modalities. If not, you would waste your time and money, and, in addition, your communication with your clients would not be effective.
You have only 8 seconds to capture the attention of a potential client using any digital medium. After this time, you will have achieved, or not, your objective, this is due to the speed at which digital media is handled. Therefore, the content must be creative and innovative, otherwise you will lose the opportunity with your client.
And speaking of creativity, your clients value content that combines or integrates videos, texts, images and complementary material. Your leads want to see valuable content that is surprising, new and of course original. This characteristic is essential in digital marketing .
Finally, it has become clear to us that digital marketing is not just a trend of the moment or a method that has little influence on the processes we develop in the commercial field. It is a powerful tool, and sometimes much more than that.
Now that you know the direct benefits of digital marketing and the importance of learning about it, it's time to get down to business and start designing your own marketing strategy.
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Courses that may interest you
Do you want to acquire more skills in Digital Marketing and the expert management of social networks as sales channels? We remind you to also check out our courses Copyrighting on social networks: persuasive sales and Growth Marketing .
