The video format is here to stay, for this reason, if you want to succeed in On Instagram , you need to bet on creating reels to connect with your audience.
Step by step we will teach you how to make reels on Instagram so that you can follow the trends of short videos. TikTok , the Asian social network that has been most successful in recent years and for which Instagram decided to implement this format, to compete directly with the video platform.
The first thing we need to know are the characteristics of the reels , and these are some of their particularities:
✅ These are short videos lasting 15 to 90 seconds.
✅ Its format is vertical like the stories.
✅ They have their own space within the platform.
✅ You can edit clips or make a full video.
✅ You choose the music from the same application or you can import it.
These are some of the most important features you should know about reels , before knowing how to make reels on Instagram.
Now, to start making reels you just need to follow these simple steps:
How to make reels on Instagram in 5 steps:
Step 1. Access the reels mode at the top the (+) symbol
Select the (+) symbol at the top of the screen where you have the option to create a post, story, reels, and live video.
You choose the reels option and the tool opens immediately so you can start making reels on Instagram.
Step 2. Add reel content from camera or gallery
Add the images or videos you want, you can record, take photos or select directly from the gallery. You can see what you added at the top of the screen.
Step 3. Edit directly from Instagram
You have the option to edit directly from Instagram because reel allows you several options:
✅ Choose the music (we always recommend looking for the latest trends)
✅ Select the length of your video, it can last 15, 30, 60 or 90 seconds
✅ Choose speed 1x, 2x, 3x, 5x
✅ Add filters, stickers, locations, texts.
Step 4. Choose the reel cover
Reels allow you to edit the cover after selecting the “next” option, choose the cover that is shown in the video preview, you can select a cut from the video or also from the gallery.
Step 5. Share your reels
After selecting the cover, adding a caption and choosing the hashtags, you can share the reel or save the draft to continue editing later.
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Tips for making professional reels
Reels are gaining more and more reach every day, which means that more and more people are joining the Instagram reel scene and the competition is getting tougher. If you want to know how to make professional reels and make a difference, follow these tips.
1. Define the content
You must choose the one that best suits your brand, there are a large number of options, you can choose between tutorials, trends, lists, before and after.
Tutorials are used to show the audience the step-by-step instructions for something, whether it be makeup, recipes, hairstyles, etc.
Surely you can teach your audience something that they will love, bet on valuable content, for example: how to remove the background of an image in Photoshop .
Trends will definitely help you position yourself within the platform, you just have to choose the one that suits your brand. Don't worry, you don't have to dance! You can adapt the song for the background of your video and that's it.
Lists are always a great option, you can show “5 tips to understand Google Analytics metrics.”
Before and after is one of the ideas that attracts people the most, we all always want to see the final result, therefore, people will stay until the end of the video. Here the important thing is to keep the attention and make a short but powerful transition.
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2. Take care of the details
Unprepared, spontaneous and natural content is what attracts the most, but we must always take care of the details when making reels on Instagram.
Improving the quality of your videos is important to keep attention, record in a space with good lighting and make sure the quality is as clear as possible.
Add subtitles – did you know that up to 85% of users watch videos without audio? Include subtitles so they don’t miss anything, and you can retain them in your video.
Capture the attention of users. To do this, you must have a beginning that makes their finger not scroll to the next video. How do you achieve this? You must create a title that catches their attention, and to do this, you must make a difference.
3. Make a difference
There is certainly no magic formula, but we can get very close to success in reels and we can achieve that by making a difference.
Enjoy what you do, take risks to try new things and push your own limits.
Follow the trends, you can be inspired, but always be original.
Rely on Instagram resources: filters, tags, effects.
Avoid sharing content from other social networks.
Don't leave out the hashtags!
Last but not least are the hashtags , this is a great tool to position your reels that you should use no matter what, because this way users will find your video when they search on Instagram.
How to select the best hashtags? We recommend looking for those that are trending, those that fit your brand and the interests of your followers.
The only thing you need to do to make Instagram reels and be successful is to try again and again until you find what works for your brand.
In addition to following the recommendations we have given you, and staying informed about the changes made to the platform, to improve your videos every day.
Take advantage of this opportunity to learn how to add music to Instagram stories. We hope that if you have any questions, you can leave them in the comments so we can help you answer them. We can even read some other recommendations to include in future posts. What other marketing or reels topics would you like to learn about?
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