What is an Account Manager or Account Executive?

In every company, a responsible person is needed to maintain a good relationship with customers.

This person must be committed to the company's objectives. This professional holds the position of Account Manager or Account Executive.

The digital age has influenced the most diverse areas and is reflected in any sector, especially in digital marketing .

This greatly influences the way customers consume and increasingly demand more from companies.

From this need, a super important function arises in the commercial area, and it is of course the role of the Account Manager or Account Executive .

What is an Account Manager?

The Account Manager is responsible for managing a company's clients. It is up to him to ensure that clients are satisfied with what the company offers them.

Consumers are increasingly demanding, so they expect the company they buy from to know them perfectly in order to satisfy all their needs.

For this reason, the Account Manager has the task of making the user experience unique. The success of the company will depend on it.

What are the duties of an Account Manager?

1. Manage information and trends

Information is the Account Manager 's main ally. He or she needs to know in detail data about what the competition can offer its clients, how to satisfy their needs and meet their expectations, and finally, the trends, which will allow us to have the capacity to take advantage of new opportunities that arise.

2. Optimize relationships

Maintaining a good relationship with clients is essential for the success of every Account Manager and, in turn, of the company. An excellent relationship with clients, in which trust and the necessary support are transmitted, is key to keeping businesses active.

3. Equipment management

Sometimes, the Account Manager may not have enough time to manage one or more accounts, so he or she will have to work with a team.

In that case, you must have the ability to lead the team through good communication, so that everyone works in sync and the client is not affected.

4. Strategy management

The Account Executive will be responsible for creating unique and personalized strategies for each client.

In this way, you will be able to carry out work with impeccable and positive results at each stage.

As we can see, the Account Manager plays an important role, not only for the growth of the company, but also for its permanence in the market.

In this highly competitive era, the role of the Account Executive is fundamental.

Your good work and treatment of the client is essential to keep them loyal within the company and to be a good Account Manager .

Differences between Key Account Manager and Account Manager

On the one hand, we have an Account Manager and on the other there is the Key Account Manager, also known as Key Account Manager.

The Key Account Manager or "KEM" performs functions very similar to those of Account Manager, with the main difference being that the KEM only manages the accounts that are most relevant to the company, since they provide greater financial performance.

While the Account Manager can handle a large number of clients, the Key Account Manager will only manage a small number of accounts.

The number of accounts that the Key Account Manager manages will vary depending on the dynamics of each company and its way of carrying out its work.

If we want to see it with an example, we could say that while the Account Manager is in charge of 10 to 20 accounts, the KEM can only manage 1 or 2.

And in cases where the client is large enough, the KEM should be responsible for managing a team to support him in carrying out the activities.

Maintaining excellent management and a high level of satisfaction among key customers is essential for the organization and is by no means an easy task.

The Key Account Manager must interact in an aligned and cordial manner with other departments of a company so that customer satisfaction can be complete.

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Five tips to be a professional and successful Account Manager

1. Establish communication channels from the start
2. Generate trust and loyalty with your customers
3. Research and learn about your clients' industries
4. Always have an upselling letter on hand
5. Classify your clients according to their billing or purchased services.

Do you want to acquire more skills in Digital Marketing and the expert management of social networks as sales channels? We remind you to also check out our courses Commercial Prospecting Techniques and Sales and Persuasion Techniques so that you can get the most out of your sales channels.