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Health Marketing

In this training, healthcare professionals will learn to apply marketing strategies specific to their sector, with the aim of improving the quality of life of their patients and promoting their comprehensive development. Connect with your target audience and promote your services and products!

By FastMed | Leading group in occupational health, industrial safety and preventive medicine

👥 1827
(10)
$15.99 USD $74.99

15 day refund guarantee

This course includes:

▪️ 2h 30m duration on demand

▪️ 21 lessons

▪️ 4 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Set of downloadable Guides and Templates

⚑ Certificate of completion

What you will learn

🟧 You will learn the basics of marketing, such as the product life cycle, positioning, segmentation and targeting.

🟧 You will be able to develop effective marketing strategies for the healthcare sector, taking into account the needs of patients, healthcare professionals and regulators.

🟧 You will use different marketing techniques, such as advertising, public relations, digital marketing and direct marketing.

🟧 You will learn market analysis tools to make informed decisions in healthcare environments.

🟧 You will learn about the ethical principles of healthcare marketing and the laws and regulations that govern this sector.

Course content
U1: Fundamentals of Marketing in the Health Sector
  • Introduction to marketing in the healthcare industry.
  • Differences between marketing of health products and services.
  • Ethics and responsibility in the promotion of medical services.
  • The pulse of marketing in the health sector Strategies to connect with patients and professionals
U2: Consumer Behavior in the Context of Health Care
  • Factors influencing patients' decisions.
  • Market segmentation in the health sector.
  • Building long-term relationships with patients
  • The patient as center stage A new paradigm in health care
U3: Health Promotion and Communication Strategies
  • Advertising and promotion of medical services.
  • Content marketing in the health sector.
  • Use of social media and digital marketing in health.
  • Strategies for effective promotion
U4: Patient Experience Management
  • Patient Experience Design: From Entry to Follow-Up.
  • Measuring patient satisfaction and feedback.
  • Conflict resolution and complaint handling in healthcare settings.
U5: Marketing of Specialized Health Services
  • Marketing of hospitals and clinics.
  • Marketing strategies for medical specialties.
  • Health promotion and disease prevention.
U6: Innovation and Future Trends in Health Marketing
  • Emerging technologies in healthcare marketing.
  • Telemedicine and its impact on marketing strategies.
  • Adaptation to regulatory changes and market trends.
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
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Downloadable resources:

📎 Downloadable Guide Set:

~ Complete Guide to Marketing for Health Care
~ Complete Guide to Leadership and Management in the Health Sector Keys to Success

📎 Infographic:

~ 5 points on How health marketing works
~ 4 aspects of health marketing

Description

The purpose of the Healthcare Marketing course is to provide students with the knowledge and skills necessary to develop effective marketing strategies for the healthcare sector.

The course is designed for a diverse audience, including healthcare professionals, marketing students and entrepreneurs. This allows students to share their knowledge and experiences, which enriches learning for everyone.

Companies from all industries invest in the development of their teams with this course from G-Talent and FastMed

Pack de 3 cursos

FastMed

Leading group in occupational health, industrial safety and preventive medicine

About FastMed

Leading group in occupational health, industrial safety and preventive medicine

With a specialized focus on the LOPCYMAT (Organic Law on Prevention, Conditions and Work Environment), we offer services tailored to the needs of our clients, guaranteeing high quality standards through the use of cutting-edge technology, qualified human resources and competitive prices.

With a solid track record in the sector, FastMed has established itself as a benchmark in promoting health and safety in the workplace. We operate from two health and safety centres located in Caracas (Sabana Grande and CCCT), where we implement programmes designed to improve the working conditions and occupational health of our clients.

In our Prosalmed division, we have recently received the ISO 9001:2015 certification from Fondonorma, which endorses the quality of our management system in these centres. This certification ensures that our processes comply with international quality standards, which translates into better performance, customer service and higher quality products.

Collaboration with G-Talent:

FastMed has developed, together with its experts, and endorses the courses of the School of Health and Wellbeing at G-Talent, ensuring that these educational programs are aligned with the best practices and standards of the industry. Our experience in occupational health and safety supports the quality and relevance of these courses, which are designed to train professionals in promoting wellbeing in their work environments.

What makes FastMed different?

▪️ LOPCYMAT Experts: We are specialists in the application of LOPCYMAT, providing advice and services that guarantee regulatory compliance and employee well-being.
▪️ ISO 9001:2015 Certification: The ISO 9001:2015 certification confirms our commitment to excellence and continuous improvement in all our processes.
▪️ Comprehensive Health and Safety Solutions: We offer a comprehensive approach that covers everything from occupational health to industrial safety, adapting our solutions to the needs of each client.
▪️ G-Talent Course Endorsement: Our endorsement of the School of Health and Wellness courses at G-Talent ensures that the training programs meet the highest standards of quality and relevance in the sector.

If you want to access high-quality training in health and well-being, developed and endorsed by experts in the sector, explore the courses of the School of Health and Well-being at G-Talent. Rely on FastMed's experience to improve your skills and promote a safe and healthy work environment.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

Customer Reviews

Based on 10 reviews
80%
(8)
20%
(2)
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A
Antonio Ruiz
Muy recomendable

Este curso es muy recomendable para cualquier profesional de la salud que quiera mejorar su estrategia de marketing. ¡Muy buen trabajo G-Talent!

P
Patricia Sánchez
¡Gran curso!

El curso de Marketing en Salud es impresionante. Los instructores son muy conocedores y las lecciones son muy informativas. ¡Bien hecho G-Talent!

P
Patricia Gómez
¡Aprendí mucho!

Este curso me ha dado una sólida base en Marketing en Salud. Los contenidos son claros y las prácticas son muy útiles. ¡Aprendí mucho!

C
Carlos Ángel
¡Excelente curso!

Este curso es una excelente introducción al Marketing en Salud. Los contenidos son claros y las prácticas son muy útiles. ¡Muy recomendado!

A
Ana Torres
¡Muy recomendable!

Este curso es perfecto para principiantes. Los conceptos son fáciles de entender y las prácticas son muy útiles. ¡Muy recomendable!

C
Carmen Torres
¡Excelente contenido!

El curso de Marketing en Salud es muy completo y actualizado. Los contenidos son claros y precisos. ¡Ha superado mis expectativas!

J
José Ramírez
Muy completo y práctico

El curso es muy completo, abarca todos los aspectos del marketing en el sector salud. Los ejemplos y casos prácticos son muy útiles. ¡Excelente trabajo G-Talent!

J
José Martínez
¡Impresionante!

Nunca pensé que podría aprender tanto sobre Marketing en Salud, pero este curso lo hizo posible. ¡Gracias G-Talent!

L
Laura Méndez
¡Curso imprescindible!

El curso de Marketing en Salud ha sido una herramienta fundamental para mejorar mi estrategia de marketing en mi clínica. ¡Muy recomendable!

L
Laura Pérez
¡Excelente curso de Marketing en Salud!

Este curso me ha dado una sólida base en Marketing en Salud. Los conceptos son claros y las prácticas son muy útiles. ¡Excelente curso!

View all

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