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Google Ads Complete - 2024

Transform your business with Google Ads, the leading digital advertising tool. With Google Ads, you will reach millions of potential customers at the exact moment they are looking for what you offer. This course will teach you how to create effective campaigns that maximize your return on investment, optimize your ads to attract the right audience, and analyze results in real time.

By Pablo Cruz | Strategy Director at Focus Media and Digital Consultant

👥 2.663
(12)
$15.99 USD $59.99

15 day refund guarantee

This course includes:

▪️ 17h duration on demand

▪️ 137 lessons

▪️ 27 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Spanish

▪️ Unlimited consultations

✦ Bonus: Set of downloadable materials

⚑ Certificate of completion

What you will learn

🟧 Create and optimize campaigns from scratch: Learn how to set up and manage effective campaigns in Google Ads, including search, display, video, apps, and shopping.

🟧 Master ad creation: Create impactful ads in various formats and structures to maximize their effectiveness and ROI.

🟧 Apply best practices: Discover key strategies and tools like Google Merchant Center to improve the quality and effectiveness of your ads.

🟧 Use advanced extensions: Take advantage of extensions and resources to make your ads stand out and attract more customers.

🟧 Manage budgets efficiently: Learn how to define budgets, optimize bids, and maximize your investments in advertising campaigns.

🟧 Measure and optimize results: Use tools like Google Analytics and Semrush to monitor and improve the performance of your campaigns.

Course content
U1: Introduction to Google Ads
  • Introduction. What are we going to talk about in the course?
  • Index
  • What is Google Ads?
  • How do they work?
  • General aspects of the tool
  • Account creation and configuration
  • Basic tools
  • How will Google Ads charge you?
  • Payments and billing
  • Access and security
  • Campaign objectives and funnel
  • Search Campaign
  • Search Campaign (practice)
  • Display Campaign
  • Display Campaign (Practice)
  • Video Campaign
  • Video Campaign (Practice)
  • Apps Campaign
  • App Campaign (Practice)
  • Shopping campaign
  • Shopping Campaign (Practice)
  • Discovery Campaign
  • Gen Demand Campaign
  • Gen Demand Campaign (Practical)
  • Maximum Performance Campaign
  • Maximum Performance Campaign (practice)
  • Smart Campaign
  • Smart Campaign (Practical)
  • Hotel campaign
  • AI in Google Ads
  • Closing module
U2: Ads in action 
  • Introduction
  • Potential Client
  • Potential Client - Practice
  • Keywords
  • Keyword Matching
  • Negative Keywords
  • What words should you use?
  • Text Ads
  • Text Ads
  • Display Ads
  • Display Ads
  • Video Ads
  • Video Ads
  • Shopping ads
  • Shopping ads
  • Maps announcement
  • App Ads
  • App Ads
  • Text Ads - Structure
  • Text Ads - Structure
  • Closing module
U3: Good practices   
  • Introduction. What are we going to talk about?
  • Landing Why is it so important?
  • Quality levels
  • Quality levels (practical)
  • Best practices
  • Experiments and tests... Put everything to the test!
  • Advertising networks
  • Advertising Networks (Practical)
  • Google Merchant Center What is it and why is it necessary?
  • Google Merchant Center (practical)
  • Google my business
  • Google Ads Policies
  • Media strategy (very important)
  • Buying models and media plans
  • Closing module
U4: Improve your ads
  • Introduction What are we going to talk about?
  • Extensions or resources. Always use them.
  • Resource: Links to site
  • Resource: Featured Text
  • Resource: Structured snippets
  • Resource: Location
  • Resource: Affiliate Location
  • Resource: Call
  • Resource: Price
  • Resource: Promotion
  • Resource: Application
  • Resource: Form
  • Resource: Image
  • Resource: Name and logo
  • Resource: Title and description
  • Automatic resources
  • Advertiser verification
  • Ad Strength and Creative Excellence
  • Ad Strength and Creative Excellence (practice)
  • Ad Preview and Diagnosis
  • Search engine positions
  • Audiences and publics
  • Audiences and publics (practice)
  • Remarketing strategies
  • Remarketing Strategies (Practice)
  • Closing module
U5: Investments and budgets
  • Introduction What are we going to learn?
  • How to choose your budget?
  • How to know how much to invest?
  • Manual offers
  • Automatic bids (Smart bidding)
  • Offers (practice)
  • Budgets and bids
  • Closing module
U6: Measure and optimize
  • What are we going to learn?
  • Campaign Optimization
  • Bid Optimization
  • Budget optimization
  • Keyword optimization
  • Audience Optimization
  • Search term optimization
  • Landing optimization
  • Communication optimization
  • Conversion Optimization
  • Format optimization
  • Structure optimization
  • Common mistakes
  • Conversions
  • Conversions (practice)
  • Keyword Planner
  • Keyword Planner (Practice)
  • Performance Planner
  • Performance Planner (Practice)
  • Coverage Planner
  • Measure what you do!
  • UTM's
  • Loker Studio
  • Google Analytics
  • Semrush
  • Google Trends
  • Rejected Ads
  • Closing of module. How did it go?
U7: Master Google Ads
  • Introduction What are we going to learn?
  • Support for advertisers
  • Fraudulent clicks. Don't be taken by surprise
  • Think with Google
  • MCC (My Customer Center)
  • Skillshop
  • Google Partner How to become one?
  • Closing of module. How did it go?
Course evaluation
  • This course contains a final exam
G-Tools: For Students
  • Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
__
Downloadable resources:

📎 Downloadable Guide Set:

▸ Guide to creating websites
▸ AI in Google Ads
▸ Media strategy
▸ And more...

Description

✔️ Google Ads Advertising is one of the most interesting and popular elements in digital marketing.

Anyone can advertise in the world of digital marketing, but to sell and achieve digital goals, we need to thoroughly understand some of the platform's topics, in this way, you will be able to position your website in the top positions on Google.

In the world of digital marketing there are many tools that will help us achieve the results we are looking for, and Google Ads (formerly Google AdWords) is one of them.

In this course you will learn how to create Google Ads digital campaigns from scratch, and at the end you will be a complete expert. We will review five modules:

→ Know and understand the platform

→ Develop and implement strategies based on objectives

→ Exploit all the resources of a digital campaign

→ Plan, take advantage of, and optimize budgets

→ Generate a measurement and optimization strategy to achieve better results.

→ Running a Google Ads campaign is easy, but if you don't do it correctly, you'll just waste your budget without generating the results you're looking for. It's important to plan ahead before running any paid efforts.

Companies from all industries invest in the development of their teams with this course from G-Talent and Pablo Cruz

Pack de 3 cursos

Pablo Cruz

Strategy Director at Focus Media and Digital Consultant

About Pablo Cruz

Strategy Director at Focus Media and Digital Consultant

A leading digital marketing specialist with a solid track record in developing effective advertising strategies. With an unwavering passion for the digital world, Pablo has successfully led campaigns for renowned brands in sectors such as B2B, real estate and staff recruitment, positioning himself as a benchmark in the industry.

Throughout his career, Pablo Cruz has demonstrated an exceptional ability to design and execute digital strategies that generate tangible results. As Director of Strategy at Focus Media, he has been responsible for guiding teams in creating advertising campaigns that not only reach the right audience, but also maximize conversions and return on investment (ROI). His deep knowledge of sales funnels and results-oriented approach make him a top-notch digital consultant.

In his role as an instructor at G-Talent, Pablo has developed the Google Ads Complete 2024 course, aimed at professionals who want to master online advertising. With this course, he shares his advanced knowledge and proven practices, offering his students the tools necessary to effectively create, optimize, and analyze Google Ads campaigns.

Why choose Pablo Cruz's course?

▪️ Experience and Passion: Pablo combines his vast experience in digital marketing with a genuine passion for teaching advertising strategies that really work.
▪️ Effective Strategies: Their course covers everything from campaign creation to advanced optimization, ensuring that students can apply what they've learned immediately.
▪️ Guaranteed Results: Pablo's students highlight his ability to simplify complex concepts and his practical approach, ensuring applicable and successful learning.
▪️ Practical Approach: The course is designed so that each student not only learns how to manage Google Ads, but also manages to optimize their campaigns to obtain the maximum return on investment.

If you want to take your digital advertising skills to the next level, Pablo Cruz is the ideal instructor. Sign up for his Complete Google Ads 2024 course and learn how to create effective campaigns that maximize your results in the digital world.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

Customer Reviews

Based on 12 reviews
67%
(8)
33%
(4)
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C
Carlos Martínez
Los resultados son increíbles!

Google Ads, puedo ajustar mis campañas en cualquier momento para maximizar mi retorno de la inversión

J
Juan García
Un curso para seguir aprendiendo

Considerando el retorno de la inversión que obtengo, Google Ads es una de las mejores inversiones que he hecho para mi negocio.

S
Sofía Álvarez
Excelente curso

La capacidad de llegar a mi público objetivo de manera tan precisa y medir los resultados en tiempo real es invaluable.

L
Leidy Bello
Excelente invercion de tiempo

La capacidad de segmentar por intereses, ubicación y otros factores demográficos me permite llegar a las personas adecuadas en el momento adecuado.

A
Ana López
Excelentes clases

Google Ads ofrece una amplia gama de herramientas y recursos para ayudarte a crear y optimizar tus campañas, incluso si no eres un experto en marketing.

M
María Fernández
Me gustó mucho el curso

Ahora puedo crear anuncios altamente personalizados que resuenen con mi audiencia y aumenten las tasas de clics.

L
Laura Sánchez
Un curso que superó mis expectativas

La segmentación de Google Ads me permite mostrar mis anuncios a las personas que tienen más probabilidades de estar interesadas en mis productos o servicios.

A
Anthony Cazorla
Excelente curso

¡Es una herramienta de marketing digital imprescindible!

V
Valentina Morales
Gran curso

He visto un aumento significativo en el tráfico de mi sitio web y en las conversiones desde que comencé a usar Google Ads.

S
Scarlet González
¡Mi nuevo pasatiempo!

Google Ads me permite llegar a mi público objetivo de manera extremadamente precisa.

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