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Learn Google Analytics 4 and Looker Studio

Do you want to turn data into strategic decisions? In this course, you will learn how to use Google Analytics 4 and Looker Studio to transform raw information into valuable insights. From the initial setup to advanced tool usage, you will acquire key skills to optimize the performance of your website or application.

By Barbara Mackey | Data analysis and visualisation expert

👥 100
(6)
$15.99 USD $59.99

15 day refund guarantee

This course includes:

▪️ 5h 09m duration on demand

▪️ 51 lessons

▪️ 3 downloadable resources

▪️ Available on mobile devices

▪️ Access forever

▪️ Language:

  • Ingles

▪️ Unlimited consultations

✦ Bonus: Set of Downloadable Guides

⚑ Certificate of completion

What you will learn

🟧 Master both Google Analytics 4 and Looker Studio, two powerful tools for data-driven insights.

🟧 Use Google Analytics 4 to interpret your data and improve user experience and site performance.

🟧 Build interactive dashboards in Looker Studio to visually communicate data effectively.

🟧 Key concepts for accurate data interpretation.

🟧 Navigate Google Analytics 4 to find essential reports based on user lifecycle stages.

🟧 Customize predefined reports and create new ones in Google Analytics 4.

🟧 Set up an account and property in Google Analytics 4.

🟧 Connect Google Analytics 4 to Looker Studio.

🟧 Explore different chart types and their applications in Looker Studio.

🟧 Apply various filtering techniques for refined data analysis in Looker Studio.

🟧 Make reports interactive and visually engaging for users in Looker Studio.

🟧 Create custom fields in Looker Studio.

🟧 Combine data from multiple sources, like Google Analytics 4 and Search Console, for deeper insights.

🟧 Add Google Analytics 4 tracking to your Looker Studio reports.

Course content
U1: Intro and key concepts
  • Introduction to the course
  • Key concepts to interpret your data
U2: GA4 reports
  • GA4 Home
  • First reports
  • Acquisition - Where do your users come from?
  • Engagement - What do they interact with?
  • Monetisation - All about your eCommcer data
  • Retention - Do your users come back?
  • How to edit predefined reports
  • User and Search Console reports
  • Collections - How to edit the reports navigation menu
U3: GA4 Explore
  • Free form
  • Segments
  • Funnel exploration
  • Path exploration
U4: GA4 Advertising
  • Advertising reports
U5: GA4 Admin and set-up
  • Account and property creation
  • Admin area
  • Statistics
  • Not set landing page
U6: Looker Studio intro
  • Intro to Looker Studio
  • Adding a data source
U7: Looker Studio charts
  • Scorecards
  • Time series
  • Area chart
  • Combo chart
  • Bar chart
  • Tables
  • Pivot tables
U8: Filtering your data in Looker Studio
  • How to filter - 1st part
  • How to filter - 2nd part
U9: Custom dimensions in Looker Studio
  • Custom groups
  • Regular expressions
  • Calculated fields
  • Custom groups errors
  • Date range control
U10: Looker Studio blends and custom metrics
  • Blend to create a funnel
  • Other blends
  • Calculated metrics
  • Comparison calculation
U11: Maps in Looker Studio
  • Maps in Looker Studio
U12: Looker Studio pages and more controls
  • Pages actions
  • Button
  • Data control
  • Dimension control
U13: Looker Studio sharing and copying reports
  • Providing access
  • Copying reports
  • Templates
  • Explorer
  • Adding GA4 to your report
U14: Conclusion
  • Conclusion
Course evaluation
  • This course contains a final exam
G-Tools: For students
  • Exclusive access to cutting-edge tools for students: improve your employability, participate in exclusive events, take advantage of our smart virtual assistant and more.
⚑ Certificate of completion
  • Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.
__
Downloadable resources:

📎 Supplementary Materials Set:

▸ Set of 3 Downloadable Guides.

Description

✔️ Unlock your full potential by diving into two essential tools for data mastery: Google Analytics 4 and Looker Studio!

With this course, you’ll learn to harness the full capabilities of Google Analytics 4, helping you understand and act on your data to improve user experience and maximise site performance.

And there’s more—you’ll also explore Looker Studio, Google’s powerful visualisation tool, where you’ll build interactive dashboards to communicate insights visually with impact.

The material is designed to be clear and practical, so you can gain expertise in these tools without hours of exhaustive study.

WHAT YOU WILL LEARN

- Build expertise in both Google Analytics 4 and Looker Studio.
- Utilize Google Analytics 4 to read and act on data for improved user experience and site optimisation.
- Create interactive, visually compelling dashboards in Looker Studio to communicate data effectively.
- Grasp key concepts to interpret data with confidence.
- Navigate Google Analytics 4 to find reports aligned with the user journey stage you’re analysing.
- Customise existing reports or build them from scratch in Google Analytics 4.
- Set up an account and property in Google Analytics 4.
- Connect Google Analytics 4 with Looker Studio for seamless reporting.
- Discover a range of chart options and when to use each in Looker Studio.
- Apply various filtering methods for precise data views in Looker Studio.
- Make reports more engaging and user-friendly in Looker Studio.
- Create custom fields for tailored insights in Looker Studio.
- Combine data from multiple sources, like Google Analytics 4 and Search Console, for even deeper insights.
- Integrate Google Analytics 4 tracking within your Looker Studio reports.

Companies from all industries invest in the development of their teams with this course from G-Talent and Barbara Mackey

Pack de 3 cursos

Barbara Mackey

Data analysis and visualisation expert

About Barbara Mackey

Data analysis and visualisation expert

Is an accomplished data analyst with over 20 years of experience in the digital industry. Throughout her career, she has collaborated with renowned clients such as Net-A-Porter, Zara, and Mango, empowering them to harness the power of data for measurable growth and outstanding results. In 2023, she co-founded the analytics consultancy MKwise, further solidifying her expertise in the field.

At the beginning of 2024, Barbara published the book "Looker Studio desde cero a nivel avanzado," aimed at equipping readers with essential skills in data analytics.

What makes Barbara different?

Extensive Industry Experience: With two decades of hands-on experience, Barbara brings a wealth of practical and theoretical knowledge to her teaching. Her background enables her to provide real-world examples and applications that enhance her students' learning experience.

Expert in Data Analytics: As a data analyst, Barbara excels in interpreting complex data sets and translating them into actionable insights. She shares best practices and advanced techniques, ensuring her students are well-equipped to navigate the analytics landscape.

Student-Centered Approach: Barbara believes in the potential of every student. Her teaching philosophy fosters a positive, engaging environment where learners feel encouraged to ask questions, experiment, and explore innovative ideas.

Passion for Teaching: Barbara’s enthusiasm for education shines through in every session. Her commitment to student success not only facilitates learning but also inspires students to pursue their own growth in the field of data analytics.

If you’re looking for an instructor who blends passion, extensive experience, and a strong commitment to your success, Barbara Mackey is the ideal choice. Join her classes and discover how you can transform your data skills into powerful tools for success.

Sign up now and learn from one of the best!

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

Customer Reviews

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Juan Pérez

G-Talent courses are very practical, which helps me apply what I learn in real situations.

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Carlos García

The platform is intuitive and easy to use, even for someone who has no experience in online learning.

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Ana González

Access to courses is flexible, I can learn at my own pace and at any time.

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Sofía Sánchez

G-Talent courses are constantly updated, ensuring that I am learning the latest technologies and strategies.

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Miguel Hernández

G-Talent courses are designed to be easy to follow, even for beginners.

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Andrea Álvarez

I love the way G-Talent integrates videos, texts, and exercises to create a complete learning experience.

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