While it is true that nowadays having a presence on social networks is essential to get noticed, we cannot ignore the fact that having a website is key to its credibility. That is why having a good web design is essential for its optimization.
Web designers are highly valued in companies or in any freelance project, they are well paid and can work remotely. If this interests you, it is crucial that you understand well what this professional does if you intend to dedicate yourself to it.
Web Designer is not the same as Web Developer
Web designers are part of the creative world and environment, which is why they are considered graphic artists or visual communicators. They have a great technical knowledge regarding typographic fonts, layouts, color pantones, among other elements, which when combined, fit together perfectly to develop the personality of a website.
They are aspects in the use and management of graphic design programs such as Photoshop and Illustrator . They also have basic coding skills, such as HTML and CSS .
But now, a web developer works directly within the source of the page. He is responsible for transforming the web design into a functional page through technologies such as JavaScript , . Net , PHP and Ruby .
Web design is currently one of the most in-demand and profitable professions, but while many people make a living from it, others have not managed to find their first client.
For this reason, we invite you to take our Freelance Web Designer course: Make your talent independent and create your business plan that will allow you to reach your ideal client and be profitable in the long term.
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What are the responsibilities of a Web Designer?
Mainly, a web designer has the duty to meet the client's requirements and requests .
As we mentioned above, these are discussed with the client beforehand. But, below we detail other responsibilities that a web designer performs:
✅Design navigation elements
✅Convert a brand into fonts, colors, and graphics
✅Create customer and user needs into concepts
✅Design the website so that it is optimized for SEO
✅Keep the website updated according to your needs
What doesn't a web designer do?
There are some tasks that are often attributed to web designers and that are not actually part of their job, they are the following:
✔️Code: It is not responsible for creating or modifying the code of a web page.
✔️Writing: The client is not responsible for writing the content. In this case, the client must deliver it to the designer.
✔️Branding: it is not responsible for developing the brand image, however, it must ensure that the website design complies with the brand's corporate identity.
✔️Photography: The designer should not be in charge of creating the photographic content, unless he or she works in the area, but this is a job that must be paid for separately. If the client does not provide these elements, the web designer can use image bank files.
✔️Animation: the animation of the web elements must be developed by an animator.
✔️ Market research: This work is the responsibility of an advertiser or marketing agency. The client must provide this information to the designer.
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What does a web designer do?
A web designer is responsible for creating the visual appearance of a website . This is related to graphic design work.
Before starting the creative process, the designer must meet with the client to obtain all the necessary information about the needs and what they want to show on the website. Once these points are clear, the design process begins, in which sketches and graphics are created, keeping in mind the functionality of these so that they are attractive to the target audience.
The choice of certain elements such as typography, image formats and colours will define the personality of the website . The design of a page must be functional and easy to understand so that its content is easily understood.
Courses that may interest you
Do you want to acquire more skills to dominate the world of graphic design? We remind you to also check out our courses on Adobe Photoshop Fundamentals, Graphic Design for High-Impact Ads and Adobe Premiere from Scratch.
